Coffey PROfile

Melissa Welling

Editor

mwelling@coffeycomm.com

I work every day to create must-read content for healthcare magazines, newsletters and social media. Taking a tiny seed of an idea, nurturing it, and seeing it grow to fruition on the page or screen—it's what inspires me most.

Editing can be a balancing act: Finding the right way to blend a writer's creativity with a client's voice and marketing goals—all while making a real connection with readers—is a fun and rewarding challenge.

The best days are when we hear from readers how our stories have affected their lives in positive ways.

Melissa: Taught her cats to high-five her. Is nuts about baking. Best office dessert: chocolate raspberry pavlova. Worst: crème brûlée—delicious, but mixing a kitchen torch and an office sprinkler system can be tricky.

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