The Coffey Blog

Words matter: Impart hope when talking about chronic conditions

Motivate meaningful change with your healthcare content. Find out which words to use, and which you should avoid, as you write.

Posted on: Monday, February 19, 2018
Read more

When do I need a microsite?

Microsites give you the option to discuss a topic in detail. They're powerful—but they're not the right solution for every issue. Find out more.

Posted on: Monday, February 12, 2018
Read more

Harness the power of national health observances for your local healthcare marketing

Find out how to add local flair to national health observances like American Heart Month and Colorectal Cancer Awareness Month.

Posted on: Monday, February 5, 2018
Read more

Hospital publication CTAs: Lure them in by design

The right CTA can drive your readers to take that next step. Design plays a key role in making those CTAs work. Find out more.

Posted on: Monday, January 29, 2018
Read more

HIPAA's role in healthcare website design

If you're collecting data on your healthcare website, you'll need to consider HIPAA regulations. Here's what to watch for.

Posted on: Monday, January 22, 2018
Read more