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Wednesday, November 30, 2016

Click-worthy content: 2017 marketing trends

A few weeks ago, we shared our top digital healthcare marketing trends for 2017. This week, we'd like to point you to some additional trend predictions from outside healthcare.

Digital marketing trends—an overview

7 Online Marketing Trends That Will Dominate 2017 (Forbes)

While not all of the broader marketing trends listed here need to be on a healthcare marketer's to-do list for 2017, it is worth knowing where trends in retail marketing and other areas are going.

Megatrends in digital marketing

Digital Marketing Trends 2016–2017 (Smart Insights)

If you want to really dive deep into trend forecasts, this is the article for you. There's a wealth of great insights and data here. Make sure to take a look at megatrend No. 7.

Trends in technology

Gartner's Top 10 Strategic Technology Trends for 2017 (Gartner)

This article provides a great overview of technologies—like machine learning and virtual reality—that will take leaps forward in the coming year. Again, not all of these will have an immediate impact on your healthcare marketing strategy. But now's the time to become aware of them and start thinking about how you'll be able to make use of them in the future.


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