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Wednesday, January 06, 2016

Click-worthy content: Engaging healthcare consumers

Getting healthcare consumers to engage with your digital marketing materials can sometimes be a challenge. For the 1st click-worthy content post of 2016, we wanted to share 3 articles that can help you make your digital content, website and email marketing more engaging.

Engagement strategy 1: Interactive health content

Five Forms of Interactive Content to Boost Engagement (MarketingProfs)

Creating healthcare content that people care about is an important job for any healthcare marketer. This article offers a look at some of the latest trends in interactive digital content.

If you're interested in seeing more examples of engaging interactive content, take a look at Coffey's interactive infographics or contact us to schedule a demo of our interactive quizzes, health assessments and calculators.

Engagement strategy 2: Grab attention with compelling above-the-fold content

The Fold Manifesto: Why the Page Fold Still Matters (Nielsen Norman Group)

This was one of the Nielsen Norman Group's top articles from 2015—and with good reason. The article makes a compelling case for why "the fold" is still an important consideration in a world where websites need to function well on many different screen sizes. 

Engagement strategy 3: Deliver compelling e-newsletters

How Email and Audio Came Back in a Major Way in 2015 (Poynter)

Email is far from a new tool for healthcare marketers, but it's an increasingly valuable one. In addition to outlining some of the benefits of email marketing, this article has links to some great e-newsletter examples.

2015 saw Coffey release our newest healthcare e-newsletter: This Week in Health. We'll be continuing to add to our e-newsletter services in 2016. For more information about how Coffey can help you reach healthcare consumers by email, call us at 888.805.9101.

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