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Wednesday, March 08, 2017

Click-worthy content: Healthcare marketing metrics roundup

If you're working on a digital campaign for your hospital or healthcare organization, good data is essential. The right numbers in the right context can help you stay on top of trends, identify opportunities for improvement and prove return on investment.

This week, we have three articles about data to share.

Happy reading!

Putting analytics to use on your healthcare website

4 Analytics Reports Every Content Marketer Should Use (Content Marketing Institute)

When you need to understand how well your healthcare website is working, the right data is vital. Google Analytics can help—if you know how to use it. That's why we like this blog post. It contains a list of key reports in Google Analytics, including step-by-step instructions you can use to find the reports you need.

Since Google Analytics is such a robust resource, there are far more than four reports to understand and utilize. Need proof? Read our blog post about key reports every healthcare marketer should know. We have a few reports listed in this blog post that don't make it into the Content Marketing Institute piece.

Your go-to resource for the latest data about mobile email

The Ultimate Mobile Email Statistics Overview (Email Monday)

The behavior of digital consumers is constantly evolving—particularly when it comes to mobile—and data from even six months ago might not accurately reflect what's happening today. That's why we appreciate statistics resources like this one, which is regularly updated with the latest numbers and their sources. If you're looking to make a case for mobile-friendly email or just wanting to see what the latest trends are, this is a great place to start.

Data says: Even emails can have a case of the Mondays

Emails Sent by Marketers on Mondays Have More Mistakes (MarketingProfs)

If you're planning an email campaign, consider sending it on a day other than Monday. Research highlighted in this article suggests that emails sent on Mondays have more spelling mistakes, grammar errors and other problems in their subject lines than emails sent on other days. Those errors matter. Emails with mistakes in the subject line have a 14 percent lower response rate on average than emails without subject line errors, according to the research.


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