Click-worthy content: How to handle negative comments and why to use Instagram
When you think of social media marketing, you may not immediately think of Instagram. But it's proving to be a valuable tool for hospitals. Learn from the experts how to make the most of the platform—and how to respond to negative commentary on any platform.
If your hospital isn't using Instagram, it's time
This infographic lays out some Instagram numbers that make a good case for why your hospital should consider establishing a presence on the channel.
The 10 Best Hospitals on Instagram—and Why (Aha Media)
Whether your hospital is considering creating an Instagram account or already has one, it's worthwhile to check out the work of other hospitals who are succeeding on this channel. These examples are all from large organizations. But there's still plenty a community hospital can learn from them.
What to do when the comments turn negative
When Content Backfires: How to Handle Negative Feedback Online (Content Marketing Institute)
As your hospital's social media and blog audience grows, so does the potential for negative comments. Sometimes these comments are well-founded complaints that need to be addressed. Other times they're simply the work of trolls. It's important to have a plan in place for dealing with all kinds of feedback.
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