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Wednesday, June 08, 2016

Click-worthy content: Know your medium

Staying current on the state of the internet is essential for marketers. These pieces focus on trends and stats that will help you craft the most effective content for your audience. 

Internet trends

What You Are Doing Online and Other Top Findings From an Exhaustive Study of the Internet  (The Washington Post

Mary Meeker's annual internet trends report is highly anticipated each year. The full report is worth reading, but at 200+ slides, it's a bit of a commitment. This article contains both the full slide deck and—for those who are short on time—a well-written overview of the report.

How much do we read online?

Long-Form Reading Shows Signs of Life in Our Mobile News World (Pew Research Center)

How long should the healthcare content you create for your website be? And should you expect people to read it? This article doesn't have all the answers, but it does provide some great insights into people's reading habits in our mobile-centric world. Our biggest takeaway? People are looking at long-form content, but they're still only spending about 2 minutes on these stories. So writing and formatting for scanning eyes is still a must.

Putting consumers first

UX Reality Check: 14 Hard Truths About Users (Fast Company)

This article is a great read both for experienced website designers and healthcare marketers who are taking on a website redesign project for the 1st time. Whether you're building a website or a mobile app, putting your audience's needs 1st is essential. These tips will help—especially No. 2.


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