Click-worthy content: Knowing when to start over
We hope you had a great Labor Day! Here's a look at some of the things we've been reading over the past week.
Have you gotten all you can from your website design?
The Local Maximum (52 Weeks of UX)
We're big believers in testing and making improvements to everything from websites to e-newsletters. But, in some cases, getting the results you need requires a new design and a new approach. This article from one of our favorite blogs does a great job of describing what's known as "the local maximum" and how to get past it.
For more about this topic, check out our blog post about how to know if you need a redesign.
Starting over with your hospital's social media
Why and How to Raze and Rebuild Your Social Media Strategy (Ragan's Health Care Communication News)
Social media isn't a new communication channel, but many organizations are still trying to figure out the best way to approach it. This article offers some great insight and advice on how to know when it's time to rethink what you're doing on social.
We've got more social media-related tips for you in our e-book: Selling—or upselling—social media to the C-suite.
Healthcare innovation Google-style
How Google is Pushing Healthcare Innovation (Nicola Ziady)
Google saw a lot of press this week for their new branding. That you couldn't have missed, but you may have missed this May 2015 post by @nicolaziady which explores how Google is pushing healthcare innovation. It's interesting stuff for those of us in the biz. One of our editors pointed out how Ziady includes interesting tidbits in her copy—like what this über-popular search engine was originally named. It's a good example of how giving readers content that surprises or delights them can help them remember you and come back for more. Like sprinkles on a doughnut.
A communication tip that will get you noticed
Front Load Names to Cue Attention (Sketchplanations)
We love the Sketchplanations e-newsletter for its simple, visual approach to explaining things. The advice in this recent sketch focuses on conversations, but it applies to writing as well. Leading with important, attention-grabbing words helps you catch the eye of people who are scanning your copy—this is extra important in digital copy, since people tend to skim it rather than read it.
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