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Wednesday, May 04, 2016

Click-worthy content: Mobile makes its move

Healthcare marketers can't afford to ignore mobile. As this week's headlines show, consumers—and the search engines that serve them—are adopting a mobile-first mind-set. 

You're probably reading this on your smartphone

Daily Dose: Smartphones Have Become A Staple of the U.S. Media Diet (Nielsen)

People use their smartphones nearly every day of the week. That's more often than they use any other platform, including TVs, tablets and PCs.

Mobile-only homes on the rise

Evolving Technologies Change the Nature of Internet Use (National Telecommunications & Information Administration)

People are increasingly relying on mobile devices instead of broadband connections for Internet access at home. Between 2013 and 2015, the percentage of Americans who used mobile exclusively doubled.

It's May: Time for another mobile search update

Google's Latest Mobile Search Algorithm Update Makes Having a Mobile-Friendly Site Even More Important (TechCrunch)

As we reported back in March, Google is rolling out an update to its mobile ranking algorithm this month. The update will give even more preference to mobile-friendly websites in searches done on mobile devices. If your site isn't mobile-friendly, it's time for an update. Learn more about why a mobile-optimized website is a must for your hospital.


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