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Wednesday, January 25, 2017

Click-worthy content: New trends and best practices

Staying current with your digital healthcare marketing efforts is a task that never ends.

Healthcare marketers don't necessarily need to jump on every new digital trend. But it is important to continually monitor changes in digital best practices. This week we've got some news about how a major digital publisher is changing what it does, as well information on a few specific trends that you should be aware of.

Happy reading!

New strategies for reaching a digital audience

NYT 2020 Report Tells Us Industry's Transformation Is Far From Over (Publishing Executive)

If you're interested in creating healthcare content that reaches a digital audience, this article about the latest changes planned for The New York Times (NYT) is a worthwhile read. (It's also worth your time to check out the full NYT report.)

The takeaway from Publishing Executive is worth highlighting: "We are in an era where we must constantly reiterate our goals and the strategies we employ to reach them. Each reiteration brings publishers that much closer to maximizing the opportunities of digital."

Scrolling on your hospital website

Best Practices for Long Scrolling (UX Planet)

Long scrolling isn't a new trend, but it's one that many healthcare websites haven't jumped on yet. If you're planning a redesign in 2017, the long scroll trend is something you should talk about with your website design team.

Try something new with your website header

Tiny Trends #1: Non-Rectangular Headers (Medium)

A nontraditional header can be a great way to make your website stand out. This quick read is filled with examples and inspiration. Even if you aren't about to do a full redesign, this link is worth sharing with your website designer or agency.

Visual content is still trending

How Digital Marketers Are Using Visual Content [Infographic] (MarketingProfs)

Visual has been a trend in healthcare marketing—and marketing in general—for a while now, and it's still going strong. This infographic has a wealth of information about what kind of visuals are working for other marketers. Here's a stat to get you started: 90 percent of digital marketers say that more than half the content they create includes a visual element.


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