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Wednesday, February 15, 2017

Click-worthy content: Print gets the job done

This week, we're diving deep into blog posts that reiterate the ongoing value of print—plus tips marketing teams can use to boost their print ROI.

Pundits and print predictions

MPA President: 2017 Will Be the Year of Magazine Media (Publishing Executive)

Think print marketing is passé? This article might change your mind. Readers are looking for reasons to put down their phones and dive deep into quality, credible content in 2017. Magazines might be the solution, this article suggests.

Print marketing made to boost ROI

10 Effective Ways to Use Direct Mail in Healthcare (Marketware)

At Coffey, we believe in the power of direct mail. So we were excited to see this list of practical tips. Here, you'll see ideas that move beyond brand awareness to the heart of healthcare marketing—increasing revenue.

Want readers to respond? Add a little flair

Five Ways to Spice Up Your Direct Mail Marketing in 2017 (Forbes)

Here's another piece touting print as a viable marketing channel. It's full of satisfying statistics from a recent InfoTrends study. Bonus: This piece is also filled with quick and clever print ideas that could kick-start your creative process.

Want to talk more about your print strategy? Call us at 888.805.9101.


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