Click-worthy content: SEO advice and free writing tools
Here's what we're reading this week. Got a recommendation to share with us? Send it to firstname.lastname@example.org.
Search engine optimization (SEO) trends healthcare marketers should know about
Four Important SEO Trends for 2015 (MarketingProfs)
Is your hospital's SEO strategy current? These four points, as highlighted by MarketingProfs, provide a good overview of where best to spend your time and energy.
Writing your own healthcare content? Try these tools
Who doesn't want to improve their writing? This Mashable post has some interesting (and new-to-us) tools to assist those who are interested in crafting great content.
Books for the end of summer
5 Great Reads for Health Care Marketers (Ragan's Health Care Communication News)
Back in June, we put out our own list of great summer reads for healthcare marketers. But it's always great to see what other healthcare marketing types are recommending. If you need some end-of-summer reading, take a look at this list.
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