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Wednesday, October 28, 2015

Click-worthy content: The Facebook edition

Facebook has been on our minds and our reading list lately. Here are some articles worth sharing. (Now's also a great time to point out that you can follow Coffey on Facebook for blog post updates, healthcare content and healthcare marketing tips.)

Instant Articles: Here at last

Facebook's Instant Articles Now Available to All iOS Users (Search Engine Journal)

Ever since Facebook announced that Instant Articles were on their way, Coffey staffers have been on the lookout for them. Now we're finally getting a chance to see them—those of us with iPhones anyway. Bonus reading: Here's a look at how people are responding to Instant Articles so far.  

The next great search engine?

Facebook is Unleashing Universal Search Across Its Entire Social Network (The Verge)

Facebook's new search functionality has the potential to dramatically change how people use the social network. This article offers a great overview of the new search functionality and puts things in perspective with this conclusion: "Facebook's new search tools will only be useful if people decide both to create more public posts and come to think of the search bar as a way to discover interesting posts. Both remain open questions."

Getting noticed in the news feed

Study: Brand Pages Deliver a Quarter of Facebook News Feed Content (Ragan)

If you've been using Facebook to market your hospital you know that the organic reach of your posts isn't what it used to be. This study shows that there's still plenty of opportunities for brands in the news feed. The key? Create uniquely valuable content that people want to share. Here's a case for focusing on making great content instead of worrying about the news feed algorithm.

Remember, if your posts aren't showing up organically in the news feed, you can always consider boosting your reach with a paid promotion. To learn more about when to pay for Facebook reach, take a look at this post from The Coffey Blog.

Need help with your hospital's social media strategy?

Give Coffey a call at 888.805.9101 or email us.


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