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Wednesday, February 17, 2016

Click-worthy content: The latest Facebook news and tips

Facebook is part of many people's routine—their everyday life. And that shows no sign of changing. So maintaining a strong Facebook presence can keep your brand top-of-mind for your customers. Click through for details and tips on using this powerful social tool to its highest potential. 

Is Facebook still the best social platform for your hospital?

This Year, More Than Half of Americans Will Use Facebook (eMarketer)

There are many new and intriguing social media platforms—and it's worth considering whether or not they could be valuable in your healthcare marketing efforts. But in terms of how many people use it, Facebook is still the leading social media platform. This forecast from eMarketer goes through 2020, and it predicts that Facebook will remain the dominant social network during that time "by a wide margin."

What Facebook's latest algorithm change means for your hospital

News Feed FYI: Using Qualitative Feedback to Show Relevant Stories (Facebook)

Facebook's latest news feed algorithm change rolled out recently. Based on surveys of more than 1,000 Facebook users, the changes are designed to help better predict which stories someone would want to see in their news feed. What does this change mean for your hospital's social media strategy? If you're already focused on posting quality content that your audience cares about, then probably not too much. Facebook says that the update "should not impact reach or referral traffic meaningfully for the majority of Pages." Their advice for Pages remains pretty much the same: "Continue to post things that your audience finds meaningful and continue using our Page post best practices." 

Who doesn't love a Facebook shortcut?

11 Facebook Tips, Tricks and Facts You Probably Don't Already Know (Buffer)

The headline for this article promises a lot, but the article itself delivers. Some of the tips are consumer-focused and won't be as applicable to healthcare marketers. But there's some valuable information in here—particularly items 2, 5 and 7.

Just for fun

Three and a Half Degrees of Separation (Facebook)

How connected are you to the rest of Facebook? This article will tell you. 


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