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Wednesday, July 27, 2016

Click-worthy content: What's new in social?

How solid is your hospital's social media strategy? This week's reading takes a closer look at the best ways to interact with your customers—and some simple slip-ups to avoid.

Social media no-nos

14 Easy Things a Company Should NOT Do on Social Media (B2C)

Most of this advice will seem obvious, but it's amazing how often it gets ignored—often to an organization's detriment. Complete with examples, these 14 tips are helpful in setting social media parameters for your organization.

Making the social connection with healthcare consumers

Sharing Your Stories: 5 Reasons to Engage Patients Through Social Media (CATMEDIA)

Now that you know what to avoid, here's one item to add to the to-do list: Connect with the healthcare consumer. Stepping beyond the minimum of having a social media presence, these five reasons will bolster your outreach strategy and help to make the argument internally to move in this direction.

The newest Facebook tool, explained

4 Steps to Broadcasting Live Video From Your Hospital's Facebook Page (Mayo Clinic)

It's still up to you to decide what events are best for Facebook Live, but knowing how to make it happen is critical. This step-by-step guide to Facebook's newest feature will help get you past the intimidation factor.


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