Here at Coffey, our team likes to share valuable online content—articles, blog posts, resources—with one another to help us hone our healthcare marketing expertise. Now, we want to add you to our expert reading group. So, each week, we'll post a few of the things we've found particularly click-worthy.
Great writing matters more than ever
How to write content that engages mobile readers (Content Marketing Institute)
This article is packed with helpful tips and best practices. Here's a message that stands out to us:
"Mobile readers still read articles. In fact, they might read more content on their mobile devices. The time has come to realize that the mobile revolution doesn't just affect viewports and require responsive tricks. It requires a reorientation to the art of writing."
What to measure: An infographic
Measurement is an important part of any content marketing strategy. But you need to measure the right things to know if what you're doing is helping you meet your goals.
Coffey's team does this for clients every day. If analytics is new to you, this infographic offers a good starting point.
Linking for the win
Unique, valuable content is essential to a successful search engine optimization (SEO) project. But linking to that content is an important ranking tool. If this is a topic of interest to you, we also recommend this 2012 MOZ whiteboard Friday video on link earning.
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