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Monday, March 28, 2016

Jargon cheat sheet! 5 × 3 ways to say it better

Thomas Lederer, Copy Chief

As a healthcare marketer, you're steeped in medical jargon every day. But your readers aren't. So if you want to connect with them, you need to speak their language. 

Easier said than done? Here are 5 concepts you won't find in your average thesaurus—and a few fresh ways to talk about each one.

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Download the cheat sheet.

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