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Monday, December 19, 2016

Our top 10: The best of The Coffey Blog 2016

TrophyThe end of the year is a time to look forward and set goals for the year to come. It's also a time to reflect on the accomplishments of the year that's coming to a close.

Our 100th, and final, blog post of 2016 will be published on Dec. 21. In those 100 posts, we've covered a wide range of topics that we hope healthcare marketers have found valuable, including website design, SEO, healthcare content, creativity, productivity and writing with empathy.

Picking just 10 of those posts to share in a "best of" list was a challenge. To come up with our list, we looked at both how popular a post was with our readers and how valuable we thought the information was.

We hope you enjoy this look back. As always, thanks for reading.

Jargon cheat sheet! 5 x 3 ways to say it better

Communicating health and healthcare information that enriches people's lives is Coffey's mission. This post includes some of our best advice for writing content that is easy for people to understand.

4 ways hospital website designs have evolved

One of the questions we're asked most often by healthcare marketers is how to know if their website needs a redesign. While there are many criteria that go into a thorough website audit, one of the quickest ways to get an idea of where your site stands is to look at it in the context of overall website design trends. For more information about this important topic, check out our look at website design trends for 2017.

Ask a healthcare marketer: 7 questions for Jimmy Phillips

Healthcare marketers have a challenging job that requires wearing a lot of different hats, from publication editor to website design project manager. In one of our most informative posts of the year, we talked with an experienced healthcare marketer and got his thoughts on a range of topics, including how he makes sure content is relevant and his top tips for getting things done.

Hospital website data: 4 Google Analytics reports to know

If you're looking for information about how to show the value of your hospital's website, this post, written by one of Coffey's Google Analytics-certified staff members, is a great place to start. For those of you who already have experience with Google Analytics, the post features two advanced reports that you should know about.

The Planning Pyramid: Build better hospital magazines and newsletters

A good plan is essential to the success of any healthcare marketing project. In this post, we share a valuable tool we developed to help our clients create effective and strategic healthcare publications. This is a must-read for any marketer who works on a healthcare magazine or newsletter.

4 reasons to create hospital website content before you redesign

Content has always been essential to the success of a hospital website. But, too often, website content updates happen after a redesign instead of before. In this post, we make the case for putting content first.

Say it with color: How color affects our perceptions and marketing

Whether you're creating a hospital magazine or redesigning your website, the colors you choose can make a huge difference in how your readers respond. In this post, you'll find five tips that can help you when you're thinking about color.

3 ways patient testimonials are powerful

A great patient story is one of the most powerful pieces of healthcare content you can create. In this post you'll learn about the power of patient stories and see some great examples of compelling testimonials.

Hospital website design: 5 best practices for effective navigation

People visit your hospital's website with a goal in mind. In this blog post, you'll learn some of our top tips for creating website navigation that helps people quickly find what they're looking for on your site.

5 digital healthcare marketing trends for 2017

Our annual posts about coming healthcare marketing trends are some of the most-read pieces on our blog. This post looks ahead to what healthcare marketers can expect in digital during 2017. Keep reading The Coffey Blog and you're sure to see in-depth articles about many of these topics in the coming year.

Have something you want to read about in 2017?

We'd love to hear your comments and ideas. You can reach the editors of The Coffey Blog by emailing marketing@coffeycomm.com.


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