The Coffey Blog

Click-worthy content: 3 ideas to help you engage healthcare consumers

Posted on: Wednesday, January 18, 2017

We know healthcare marketers are always looking for new ideas to help them better engage their readers. This week, we've found three articles to share that can help you across your print and digital channels.

Happy reading!

1. Cut the flab from your healthcare content

15+ Worthless Words to Cut to Improve Your Readers' Experience (Content Marketing Institute)

Whether you're working on a healthcare magazine or your hospital's website, tightly-written copy can help you effectively get your message across to healthcare consumers. This list of "worthless words" can help you fine-tune the healthcare content you and your team create.

2. Cultivate creativity

Killer Ideas Without Tears (Brand Quarterly)

If you read our blog regularly, you know that we believe creativity is an important part of effective healthcare marketing. This post offers some valuable insights into the creative process. You might discover ideas to help inspire your work. How about a quick creativity boost? Check out part one and part two of our Count On Creativity poster series.

3. Raise your social media game

The Ultimate Guide to Facebook Engagement in 2017 (Buzzsumo)

If you're responsible for your hospital's social media efforts, this post will be a valuable read and a great resource to bookmark. You'll find answers to common questions about marketing on Facebook, a list of the top tactics from 2016 and advice for social media success in 2017. That's a lot of info in one post!