The Coffey Blog

Click-worthy content: Simple steps to improve your healthcare SEO

Posted on: Wednesday, April 12, 2017

Search engine optimization (SEO) is essential to the success of your healthcare website. Whether you're a hospital that serves a rural community or a health insurer working with a much larger service area, SEO will help ensure that the people who are searching for healthcare information can easily find your website.

Often, outsourcing is the best approach to healthcare SEO. An experienced firm can handle technical SEO, perform keyword research, and create content that is valuable to both consumers and search engines.

Ideally, the SEO team you hire will be involved with your site on an ongoing basis, helping you monitor results and creating new content that's optimized for the right keyword phrases.

But the reality for many healthcare organizations is that budgets don't allow for SEO outsourcing on every single piece of web content. That doesn't mean you have to give up on SEO when you create content on your own.

This Whiteboard Friday from Moz provides a great overview of simple steps that someone who isn't an SEO expert can take to help keep a website optimized.

Minimum Viable SEO: If You Only Have a Few Minutes Each Week…Do This! – Whiteboard Friday (Moz)

One of the elements here that we think healthcare marketers will find particularly valuable is the pre-publish checklist Moz has created. Following these steps will help ensure that any content you create without the help of your SEO team is aligned with your overall goals and provides value to your audience.

Source: Moz

Need help with healthcare SEO?

Coffey's team has a wealth of experience in SEO for hospitals and health plans. For more information about our SEO results or to talk about scheduling an audit of your website, give us a call at 888.805.9101 or email us.