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Health plan

Our combination of website, print publications and content creation services tailored to the healthcare industry. With over 35 years of health care marketing experience, we help drive wellness initiatives, member engagement, and the improvement of your HEDIS and CAHPS scores.

What are your challenges?

Design and UX

Coffey specializes in creating intuitive and user-friendly websites for health plans. We create websites that make it easy for consumers to find plan information, local providers, member resources and healthcare service locations near them.

Healthcare expertise

Coffey has partnered with health plans since the late 1980s. We've worked to improve member communications across all lines of business: Medicaid/Medi-Cal, Medicare and Commercial. Our partnerships range from local to national health plans with complex challenges.

Provider directory

Coffey's Provider Directory module is designed to engage and drive action by integrating dynamic content, online reviews and scheduling software. The directory also offers smart search to improve the experience for health consumers.

Compliance and accessibility

Every website Coffey builds meets or exceeds the requirements of Section 508 of the Rehabilitation Act (29 U.S.C. 794d) per CMS guidelines. We also adhere to and strive to exceed the accessibility guidelines set forth in WCAG 2.1 AA in every site we build. Once your site goes live, it is scanned regularly for potential accessibility errors.

Content strategy

Coffey understands the importance and value of continuously improving in these areas. We have libraries of content that can help—and we can create custom content just for you as well.

Consumer engagement

Coffey has helped numerous clients solve this common problem. Our solutions include custom social media content, interactive surveys, infographics and educational video development.

Marketing campaigns

Email acquisition campaigns begin with high-quality content and a clear call to action. Let's work together to create something that will help you achieve your email list goals.

Cost control

Coffey understands the importance of meeting the bottom line. With more than 35 years of experience in print and direct mail, we're experts at finding the most cost-efficient ways to deliver your message.

Our customers

Web

When you work with Coffey, you get access to a highly skilled team of developers, designers and industry experts who specialize in healthcare marketing—and there's a lot our team can do to help.

  • Design, development and hosting
  • Content management system
  • SEO
  • Social media scheduling
  • Accessibility and 508 compliance
  • Distribution and data security
  • Custom forms
  • Site health checks
  • Analytics and testing

When you work with Coffey, you get access to a highly skilled team of developers, designers and industry experts who specialize in healthcare marketing—and there's a lot our team can do to help.

A well-thought-out and intuitive design, backed by a healthcare-specific content management system (CMS), is just the beginning though. The website Coffey builds for you will have an intuitive site search and easy-to-use content modules like a provider directory and calendar. We also understand that your website isn't done once it goes live. We'll provide ongoing data and recommendations to ensure that your site evolves and improves over time.

Content

At Coffey, we understand the importance of compelling healthcare content. We'll meet your needs with a combination of custom content and our trustworthy health libraries. All of our content is created with the goal of engaging and educating your community.

  • Content audits
  • Interactive assessments and infographics
  • Videos
  • Custom writing and editing
  • SEO
  • Translation services
  • Ready-to-use libraries
  • Social media content
  • E-newsletters
  • HEDIS content

At Coffey, we understand the importance of compelling healthcare content. In a world where consumers wonder if they can trust what they read, health information must be relevant, accurate and well-sourced. Content also needs to be engaging. For today's audience, that means simple, easily digestible and presented in an engaging format that works well on mobile devices.

Coffey will meet your content needs with custom content, as well as with our trustworthy health libraries. All of our content is created with health literacy in mind. 

Our experienced editorial team will help you tell your brand's story and ensure that it reaches the right audience in search, social media and direct mail. We do it all, from interviewing your subject matter experts to proofreading and quality control.

We also offer access to thousands of articles, tools and infographics, which are each unique in their visual, interactive approach to communicating important information. Every piece of content we generate is subject to the strictest standards of quality and is thoroughly checked and routinely updated by our editorial team.

Print and direct mail

Direct mail is a vital part of a healthcare marketing plan, and a well-designed, engaging piece will provide a persistent reminder of your key marketing messages.

  • Custom publications and direct mail
  • Annual reports
  • Distribution and data security
  • Editorial planning
  • HIPAA-compliant printing and mailing facilities
  • New mover campaigns
  • Digital publications and microsites
  • Trackable phone numbers
  • List management/targeting
  • Reader surveys

Direct mail is a vital part of a healthcare marketing plan, and a well-designed, engaging piece will provide a consistent reminder of your key marketing messages. In a world where the digital space is crowded, print can be a disrupter and help you stand out in a less competitive environment—the mailbox. Coffey specializes in the development and execution of custom newsletters, magazines, syndicated publications, Medicare and Medicaid materials, and booklets. From editorial planning to the mailbox, we've been doing direct mail work exclusively for healthcare clients since 1983.

Health plan

Success stories

Take your health plan
to the next level!

Schedule a free call and get your questions answered.