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Hospital

When you partner with Coffey, you get products and services that inspire people to take action. Our digital, publication and content services all integrate seamlessly to help you hit goals like promoting service lines, providers and events.

What are your challenges?

Design and UX

Coffey's award-winning website design team ensures that your new site looks great and showcases your brand. We also use established best practices and tools like heat mapping to provide the best user experience on all devices.

Healthcare marketing

Coffey has worked exclusively in the healthcare industry since 1983. We understand the challenges healthcare organizations face and we have digital and print solutions designed exclusively to meet them.

Provider promotion

Coffey's Provider Directory module is designed to engage and drive action by integrating dynamic content, online reviews and scheduling software. The directory also offers smart search to improve the experience for healthcare consumers.

Compliance and accessibility

Our infrastructure uses state-of-the-art systems running on Amazon Web Services. Every website we build employs multiple layers of security between the internet and your content and automatically keeps current with the latest fixes and security updates.

We also adhere to and strive to exceed the accessibility guidelines set forth in WCAG 2.1 AA in every site we build. Once your site goes live, it is scanned regularly for potential accessibility errors.

Consumer engagement

Many times, low engagement stems from poor SEO, bad targeting and weak calls to action. Coffey corrects each of these areas through our platform and robust services that include search-optimized content, secure online forms, social media posts and direct mail.

Content strategy

Coffey offers extensive libraries of digital and print content. We go the extra mile to ensure that the content is accurate and engaging, so it's ready for you to plug in. We even maintain the content over time so you don't have to. When we create custom content, we produce versions for each of your distribution channels, saving you both time and money.

Engagement tools

Coffey's suite of engagement tools, such as Coffey Social, micro-sites and email campaigns, make engaging with the community manageable and measurable.

Marketing campaigns

With over 35 years of healthcare marketing experience, Coffey understands everything unique to healthcare: doctor/patient interviews, industry KPIs, technology integrations and the results you need to show. We offer a full-service solution to all of your marketing needs. From website design, to content creation, campaigns, print and fulfillment, you can count on Coffey.

Our customers

Web

When you work with Coffey, you get access to a highly skilled team of developers, designers and industry experts who specialize in healthcare marketing—and there's a lot our team can do to help.

  • Design, development and hosting
  • Content management system
  • SEO
  • Social media scheduling
  • Accessibility and 508 compliance
  • Distribution and data security
  • Custom forms
  • Site health checks
  • Analytics and testing

When you work with Coffey, you get access to a highly skilled team of developers, designers and industry experts who specialize in healthcare marketing—and there's a lot our team can do to help.

A well-thought-out and intuitive design, backed by a healthcare-specific content management system (CMS), is just the beginning though. The website Coffey builds for you will have an intuitive site search and easy-to-use content modules like a provider directory and calendar. We also understand that your website isn't done once it goes live. We'll provide ongoing data and recommendations to ensure that your site evolves and improves over time.

Content

At Coffey, we understand the importance of compelling healthcare content. We'll meet your needs with a combination of custom content and our trustworthy health libraries. All of our content is created with the goal of engaging and educating your community.

  • Content audits
  • Interactive assessments and infographics
  • Videos
  • Custom writing and editing
  • SEO
  • Translation services
  • Ready-to-use libraries
  • Social media content
  • E-newsletters
  • HONcode-certified content

At Coffey, we understand the importance of compelling healthcare content. In a world where consumers wonder if they can trust what they read, health information must be relevant, accurate and well-sourced. Content also needs to be engaging. For today's audience, that means simple, easily digestible and presented in an engaging format that works well on mobile devices.

Coffey will meet your content needs with custom content, as well as with our trustworthy health libraries. All of our content is created with health literacy in mind. 

Our experienced editorial team will help you tell your brand's story and ensure that it reaches the right audience in search, social media and direct mail. We do it all, from interviewing your subject matter experts to proofreading and quality control.

We also offer access to thousands of articles, tools and infographics, which are each unique in their visual, interactive approach to communicating important information. Every piece of content we generate is subject to the strictest standards of quality and is thoroughly checked and routinely updated by our editorial team.

Print and direct mail

Direct mail is a vital part of a healthcare marketing plan, and a well-designed, engaging piece will provide a persistent reminder of your key marketing messages.

  • Custom publications and direct mail
  • Annual reports
  • Distribution and data security
  • Editorial planning
  • HIPAA-compliant printing and mailing facilities
  • New mover campaigns
  • Digital publications and microsites
  • Trackable phone numbers
  • List management/targeting
  • Reader surveys

Direct mail is a vital part of a healthcare marketing plan, and a well-designed, engaging piece will provide a consistent reminder of your key marketing messages. In a world where the digital space is crowded, print can be a disrupter and help you stand out in a less competitive environment—the mailbox. Coffey specializes in the development and execution of custom newsletters, magazines, syndicated publications, Medicare and Medicaid materials, and booklets. From editorial planning to the mailbox, we've been doing direct mail work exclusively for healthcare clients since 1983.

Hospital

Success stories

Take your hospital
to the next level!

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