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Healthcare SEO services

Search engine optimization (SEO) is essential to the success of a healthcare website. But doing SEO right and keeping up on the latest algorithm changes and best practices can be complicated and time-consuming. That's why SEO is so often outsourced.

If you're looking for help optimizing your website, you're probably hearing a lot of different advice. Here are two important things that make Coffey’s SEO approach stand out:

We focus on local searches. Our goal is to make sure your website is visible when people in your community look for the services you provide.

Why this is important: Ranking nationally can bring you a lot of traffic, but those visits don’t matter if they aren’t from people who are actually interested in using your services.

We look beyond rankings. Rankings are an important part of SEO. But a successful SEO strategy should help you meet specific goals, such as increasing traffic and conversions.

Why this is important: Our SEO approach gives you meaningful results and ROI, not just vanity metrics.

Coffey offers all the SEO services and expertise you need to have a high-performing website.

Technical SEO

Every website we create is built with a strong technical foundation, including:

  • Optimization for speed and a good user experience.
  • An intuitive website architecture that can be easily understood by humans and search engines alike.
  • Mobile-first design.
  • Modern, crawlable code.
  • Schema markup.
  • Meta data, such as title tags, meta descriptions and alt tags for images.
  • A dynamic XML site map.
The takeaway: Partnering with Coffey gives you a site with a strong foundation for SEO success.

On-page SEO

Our on-page SEO services are available to include with any website contract.

A website audit. Our team will review your website’s content and analytics and explore keyword trends in your community. We’ll use this data to deliver a detailed action plan for how you can improve your content.

Content creation. We’ll interview your subject matter experts and create content for your website that helps people understand why and how to choose you.

Your new content will:

  • Be optimized for important keywords—but not awkwardly stuffed with them.
  • Clearly describe your unique value proposition so people know why to choose you.
  • Answer people’s questions.
  • Outline the next steps to take.
Why our approach to content works: Focusing on providing value to readers ensures that the content we create works well in search. This approach also means the content is useful for people who come to your site through another channel.

Ongoing reporting. Once your content goes live, we’ll report back regularly with information about how it’s performing and how we might improve it.

SEO isn’t a one-time task. We’ll be here for you for the long haul to help you get the most value from your investment.

On-demand SEO

You don’t have to sign a long-term SEO contract or commit to a large project to make use of Coffey’s SEO expertise. We offer the following services specifically for smaller projects:

  • Keyword research.
    What you get: Research into the terms people in your community use when looking for a healthcare service, along with recommendations about which terms to prioritize and how to use them in your content.
  • Opportunity audits.
    What you get:
    A detailed analysis of opportunities for a specific service or topic area based on keyword research and a review of your current site performance.
  • Content creation.
    What you get:
    Keyword research, an interview with your subject matter expert, writing, editing and proofreading. You can use this service to create or rewrite content or to optimize an existing page.

Google Business Profiles

Claiming, optimizing and maintaining your Google listings can be frustrating and time-consuming. Here’s how Coffey can help:

  • Listing audits, which uncover opportunities like unclaimed listings and outdated information.
  • Advice about how to claim listings or get access to a listing that someone else has previously claimed.
  • Help optimizing your listings to maximize performance.
  • Regular listing reviews and updates.

Want to learn more about Coffey's approach to SEO?