Not all healthcare marketers are also experts in search engine optimization (SEO). It can take time to do SEO and to do it well. That's where we come in.
At Coffey, we don’t just create content. We ensure that your content is optimized for search. Best practices for search engine optimization (SEO) change regularly, and Coffey's SEO specialists are always tuned in to the latest best practices. Our goal is to bring the right people to the right content on your website. Better optimization means conversions. And that’s where the magic happens!
If your website is not properly optimized for SEO, there are fewer chances it will show up on the first page of search engines. A strong SEO strategy will help improve the quality and quantity of traffic to your website from search engines.
But if SEO sounds complicated to you, we've got you. Let us carry the heavy weight. At Coffey, we use the best tools, resources and strategies to keep up with the changing landscape of SEO to ensure that your website is optimized and working for you.
Content and technical SEO
The websites we build are optimized for content and technical SEO.
Optimizing content for search is vital to a website’s success. It helps your consumer find the information they need and improves the overall traffic to your website and high-value pages.
Technical SEO ensures that search engines can find and understand the content on your website. It also improves the user experience by making sure sites load quickly and that they work well on mobile devices.
Local keyword research
While many SEO experts will help you determine the best keywords, not all will understand the importance of local keywords for healthcare organizations. Finding the right keywords, including local keywords, is a critical part of a strong SEO strategy for hospitals and health systems that provide services for their local communities.
We can help you expertly optimize elements including page meta-titles, meta-descriptions, internal site-links and keywords (both national and local) with strategies that are proven effective.
Our SEO services
- A comprehensive SEO website audit.
- Keyword discovery and reporting.
- Internal linking audit and recommendations.
- External link audit and link-building strategy.
- Content audit and strategy recommendations.
- Service line SEO optimization.
- Keyword analysis.
- SEO reporting.
Does search engine optimization feel like something elusive that may or may not benefit your website? Do you lack the patience and persistence necessary to keep up with algorithm updates? Don't worry; you're not alone.