What can help your hospital or health plan stand out in an increasingly crowded online market? Adding compelling healthcare content to your digital healthcare marketing plan. And in a world where consumers wonder if they can trust what they read online, that health content must also be authoritative and accurate.
Coffey's digital library of health content can help. Our articles, tools and infographics are unique in their visual, interactive approach to communicating important information. And every piece of content we generate is subject to the strictest standards of quality and accuracy.
Our healthcare content can be integrated with your website—or move from your website to social channels, e-newsletters and more to engage consumers where they are. And you can trust that all content is thoroughly—and regularly—checked and updated for accuracy.
Healthcare content that inspires action
Always expanding and innovating, the content in our digital library focuses on the topics that matter most to your healthcare organization and community. And we offer a variety of different healthcare content types, including:
- Breaking news.
- Risk assessments.
Make our healthcare content part of your healthcare digital marketing plan
The content in Coffey's library provides you with:
- Easy localization. Customize our calculators, quizzes and slideshows with your headline, introduction page and results pages. For example, insert the phone number for your women's health center on the final slide of a mammography infographic. Or customize text-based content to feature a provider or highlight a service. Or add your own content to the library. Our dedicated Client Advocate/Project Managers can make each step easy. Or you can use our healthcare CMS to make these changes yourself.
- Seamless integration. When consumers go to the content on your website, they won't be directed to a separate library off-site. The content in our digital library integrates seamlessly with your website—containing your URL and your branding.
- Social interaction. Share your content on your social media channels with the click of a button, and keep your organization's benefits in front of readers who care.
What kind of html or IT knowledge do you need to make all this happen? None. Coffey's talented Digital Services team will take care of everything for you.
Why count on Coffey’s health content?
- Versatility. Promote your content on social media manually or automatically. Add articles or health tools from the library to your e-newsletters. Use Smart Linking to automatically promote related content on the right pages of your website.
- Accuracy. Coffey writers use only respected, trustworthy sources. And each piece we create goes through a rigorous fact-checking process before it's published.
- Quality assurance. Our checks go beyond standard proofing and spell checks. We regularly call the phone numbers and check the URLs of organizations sourced in our content.
- Healthcare expertise. Since 1998, we've created hundreds of custom healthcare websites, filled with content that matters to our clients and their communities. Delivering quality healthcare content is our passion and our exclusive focus.
Here to help with your healthcare digital marketing
Our experienced designers, developers and editors work with you to create a healthcare digital marketing strategy that promotes your brand and services in the best way possible. If you'd like to use our healthcare digital library as a stand-alone product, you can do that. If you need more help, count on Coffey for engaging website design, SEO expertise and e-newsletter power.
Are you ready to get started? Because we are. Contact us now to find out how to put Coffey's digital library to work for you. Call us at 888.805.9101 or email us.