Your social media channels can connect you with your community—and help you become a trusted source of health information. So when people are looking for healthcare they can trust, they'll know just where to turn.
But to be truly successful, your healthcare social media channels must be hot spots of engaging, actionable content that changes daily.
If you feel overwhelmed at the idea of generating and managing all that content, you're not alone.
Let us help with the Coffey Social tool.
Get the healthcare social media content you need
Every week, we load the Coffey Social tool with stories, images, videos, infographics and more. We seek out content that will work on the three social media channels we support:
Any links contained in the content we load will drive readers back to your healthcare website. That means your social channels can become true traffic-generating resources for your website. And know that the content you're sharing on social has been created with a solid foundation in healthcare journalism. You can truly share with confidence.
Filling your social feeds is easy
Program a week's worth of posts on all your social channels by clicking and dragging. Write teasers that reflect your community, your brand and your core messages, and you're ready to go.
Have something else you'd like to share? You have options:
- Copy and paste. Find the link for the page you'd like to share, copy it into the local post template, write your teasers and post. It's that easy.
- Share from the site tree. Find your content within the CMS, and share it with a few clicks.
- Automate. Enable automatic posting for modules (like Breaking News) on your website. Every time something new is added, it will be shared.
Why count on Coffey for social media?
- Expertise. Healthcare is our exclusive focus, and we've helped healthcare organizations deliver social media content for years. We know just what works.
- Service. Your dedicated Client Advocate/Project Manager is here to help with any questions you have about the tool, your strategy or your response rates.
- Quality. Every piece of content we load into Coffey Social has been rigorously sourced, expertly edited and checked for consistency.
- Flexibility. Share content we create, content you create or content you've found on the web. It's really up to you.
Monitor your progress
Tap into custom dashboards that let you monitor reactions as they happen. Know just how many likes, shares and clicks your work is bringing in—without logging into several social media channels.
Find out even more with dashboards powered by Google Analytics. Know just how many people are coming to your site via social media, and see which channel is getting you the most attention. These dashboards are updated in real time, so you'll always know just what's happening.
Connect your campaigns
We have plenty of tools that can help you connect with your community online, including:
- Content management system (CMS). Our digital tools are housed under one login. With one password, manage your website, update social media channels and more. Measure the success of each effort with one robust reporting page.
- Website design and development. Make sure your social readers stay engaged when they're directed to your website. Deliver an experience that's fast, elegant and up-to-date. And rest easy knowing that your site looks great on all devices, including mobile.
- SEO. Make sure your audience can find you on search engines with a strategy developed and executed by experts. Identify key opportunities and tap into ongoing analysis, so you'll always be improving.