Custom editing

Adventist Health Bakersfield

Patient stories are a powerful way to showcase your healthcare organization's compassionate care. These are the kind of stories you want to tell—and readers want to hear. But it's not always easy to craft a great story without a great interview.

That's what happened to Megan Simpson, Senior Marketing and Communications Coordinator at Adventist Health Bakersfield. The patient she wanted to interview was halfway around the world.

The challenge: 6,000 miles

Simpson works with Coffey to produce You+Us, a quarterly magazine. Simpson's boss, the hospital president, wanted her to include a story about Jody—a young mother from Micronesia who had a serious heart problem. The faith-based nonprofit group MAHI International partnered with Adventist Health Bakersfield to bring Jody to California for treatment.

A video crew interviewed hospital staff and filmed parts of Jody's stay. But Simpson couldn't be with the crew that day to interview Jody in person. By the time production on the magazine began, Jody had returned to Micronesia—6,000 miles away.

The story would have to be written without an interview. So Simpson asked Coffey for help.

The solution: A winning collaboration

The Coffey team was able to collaborate with Simpson to write the article, "Jody's long road home," from a variety of sources. Coffey's team used quotes from nurses, doctors and others featured in the video, along with notes from a story MAHI International had posted online. And Simpson filled in key details about Jody's surgery.

The result: A total package

To round out the spread, the Coffey team added engaging text and visual elements, including:

  • A sidebar highlighting steps Adventist Health Bakersfield takes to ensure safe surgeries.
  • Interesting facts about Micronesia—Jody's island home—based on Coffey's research.
  • A link to the video of Jody's story.
  • Compelling photos provided by Simpson, including one of the Adventist Health Bakersfield team praying with Jody before she went into surgery.

In Simpson's eyes, the result was a beautiful patient story. Adventist Health's mission is living God's love by inspiring health, wholeness and hope. Jody's story illustrated how that loving work is carried out.

"It really is what we do inside our hospital walls. And the story highlighted that beautifully," Simpson says.

A trusted partner

Jody's story is just one example of how Coffey's team can help hospitals craft patient stories. Simpson draws on a team of local writers for much of her content.

Coffey's editors work to ensure a seamless voice throughout the magazine. And they provide other editorial support as well. For example, they might suggest Coffey content to complement a local story and give readers even greater value.

"They are always ready and willing with ideas," Simpson says.

Coffey's custom editing services also save Simpson time. And she can rely on Coffey should a challenge, like Jody's story, arise again.

"I trust them with the story," Simpson says. "I know it's going to turn out fabulous. It's a great partnership."

Contact us to discover how Coffey's editorial team can go to work for you.

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