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Wednesday, January 13, 2016

Click-worthy content: Social media strategies for 2016

If getting more from social media is on your 2016 healthcare marketing to-do list, this week's links are just for you.

One more 2016 predictions post

27 Experts on Which 2016 Social Media Trends to Watch (Brand Driven Digital)

Here's an article that came out just after we posted about our favorite 2016 healthcare marketing trends and predictions. But it has social media-specific insights from industry experts that are worth sharing, even as 2016 is already a few weeks underway. It's particularly interesting to see places where some of the predictions line up and where they diverge.

Marketing with social media

Our 13 Best Social Media Marketing Tips Ever! (WordStream)

This is one of those headlines that probably has you thinking "click bait." There really are some valuable and immediately usable tips in here though. Take a look.

Improving your social media content

The 6 Types of Social Media Content That Will Give You the Greatest Value (CoSchedule)

Last week's click-worthy content was all about engaging healthcare consumers, and this post would have been a great fit there. We've seen all 6 types of content listed in the article work firsthand. One thing that we'd add to this is to make sure that, whatever type of content you post, you provide value to the healthcare consumers you're trying to reach. 


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