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Wednesday, November 18, 2015

Click-worthy content: Valuable content, delivered quickly

You know how valuable the right digital content can be in your healthcare marketing efforts. But how quickly that content gets displayed could make the difference between whether someone reads it or moves on.

This week, learn what Google is doing to speed up the web, and get valuable ideas for gaining trust and combatting a drop in social media referral traffic.

How fast is your hospital's mobile website?

Google's Got a Plan to Make the Mobile Web Less Slow (Wired)

The past few months have seen tech companies—including Facebook, Apple and Twitter—move to deliver content from publishers more quickly to people on mobile devices. Now, Google has joined them with the announcement of the Accelerated Mobile Pages (AMP) Project.

The goal of AMP is to help web content load just as quickly as content in a native app. It isn't available quite yet, but this article provides a good analysis of the potential impact on search and social when AMP does roll out.

How healthcare marketers can gain trust

Consumers' Trust: Looking at Healthcare and Politicians (MarketingSherpa)

This article includes the results of a survey of 1,200 people about trust as well as 3 tips marketers can use to help gain the trust of consumers.

Social media traffic down? Focus on valuable content

We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months (Buffer)

If you've experienced a drop in traffic to your website from social media in recent months, you aren't alone. This post from Buffer outlines their experience and offers some advice for moving forward on social.

If you're looking for ideas on how to improve your hospital's results on social media, we'd love to talk. Give us a call at 888.805.9101 or email us.  


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