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Monday, March 27, 2017

How to recruit big talent to a small town

A Coffey expert shares recruiting tips that can help you sell small-town life to interested and talented providers. 

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Wednesday, March 22, 2017

Click-worthy content: Choosing a company to do your website redesign

Before you kick off a website project, learn more about how an agency can help you succeed.

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Monday, March 20, 2017

How to talk medical tech—without losing readers

It can be tough to write lively copy about medical procedures or equipment—but it can be done. Here are 5 solutions that really work.

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Wednesday, March 15, 2017

Click-worthy content: Top tips from Engage 2017

Curated SEO and content marketing tips, just for healthcare marketers, from the Engage 2017 conference in Portland.

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Monday, March 13, 2017

Healthcare SEO: 4 reasons to get technical

Whether you're working on a website redesign or looking to hire an SEO vendor, it's important to pay attention to the technical details.

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Wednesday, March 08, 2017

Click-worthy content: Healthcare marketing metrics roundup

Numbers don't lie. Find out how to get two types of key marketing metrics, and use data to avoid a very common mistake.

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Monday, March 06, 2017

Breathe more life into physician profiles

Use these 6 tips to showcase your providers' personalities, passion and warmth.

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Wednesday, March 01, 2017

Click-worthy content: 3 things to know about mobile in 2017

Many healthcare websites are now mobile-friendly. But there's more work to be done.

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Monday, February 27, 2017

All the right reasons to feature health information on your website

The ways people find health information online have changed. But the right health library can still help your healthcare website.

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Wednesday, February 22, 2017

Click-worthy content: How long does healthcare SEO take to work?

Want to optimize your healthcare website for search? It's a long-term process, not a one-time task.

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Monday, February 20, 2017

Have a Great Workday! Breaking through writer's block

Learn how to break through writer's block so your healthcare marketing messages can shine with our 7 go-to tips.

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Wednesday, February 15, 2017

Click-worthy content: Print gets the job done

Get the latest research on the power of print, and find out how you can boost the ROI of your next print campaign.

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Monday, February 13, 2017

7 things in your healthcare writing that readers will love you for

Set your healthcare writing apart with these best practices.

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Wednesday, February 08, 2017

Click-worthy content: The most important digital content you create

Learn why 'microcontent' (like the text you're reading right now) matters for your healthcare organization.

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Monday, February 06, 2017

Your hospital website needs a mobile-first strategy—here's how to get started

In 2017 and beyond, the best hospital websites will be those that are designed and written with a mobile-first approach.

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Wednesday, February 01, 2017

Click-worthy content: Great advice for digital and beyond

Check out these articles for advice that can help you find an SEO vendor, improve your mobile strategy and update your brand design guidelines.

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Monday, January 30, 2017

Create a stellar healthcare magazine: Tips from our designers

A graphic designer can make your publication pretty. But a designer can also help to clarify, shape and present your marketing message. Here's how.

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Wednesday, January 25, 2017

Click-worthy content: New trends and best practices

Digital best practices keep changing. Here's what healthcare marketers need to know.

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Monday, January 23, 2017

The ins and outs of local keyword research for hospital SEO

Find out why local keywords are great keywords, and learn how to seek out the terms that resonate in your community.

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Wednesday, January 18, 2017

Click-worthy content: 3 ideas to help you engage healthcare consumers

From social media to your healthcare magazine, this week's recommended reading can help you create content that engages healthcare consumers.

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Monday, January 16, 2017

5 ways to revitalize your healthcare marketing in 2017

Now's the time to take stock of your healthcare marketing goals and step into the new year with confidence.

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Wednesday, January 11, 2017

Click-worthy content: Creating great healthcare content

Four articles that can help you create great healthcare content that is found and understood by your community.

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Monday, January 09, 2017

Happy New Year! Our work-smarter resolutions

Coffey staffers share how they plan to work smarter—to get more done and better serve our clients.

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Wednesday, January 04, 2017

Click-worthy content: The year of mobile-first

2017 is the year that healthcare organizations need to move from a mobile-optimized approach to a mobile-first approach.

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Wednesday, December 21, 2016

Click-worthy content: Picking your priorities for the new year

These three articles stood out this week as we were looking to track trends and plan for the coming year.

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Monday, December 19, 2016

Our top 10: The best of The Coffey Blog 2016

A recap of the most viewed—and most valuable—blog posts we published during 2016.

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Wednesday, December 14, 2016

Click-worthy content: The year of user experience

This week, we're sharing some valuable reads about trends for 2017—all of which have user experience as their focus.

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Monday, December 12, 2016

Have a Great Workday! Take the single-tasking challenge

We bust 3 multitasking myths—and get you on your way to single-tasking success.

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Wednesday, December 07, 2016

Click-worthy content: Digital is more than a trend

Digital isn't just a strategy for your healthcare organization—it's the reality of how consumers interact with the world.

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Monday, December 05, 2016

Healthcare website design in 2017: Top trends to watch

The healthcare websites that are built in 2017 will look very different from those created even two years ago.

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Wednesday, November 30, 2016

Click-worthy content: 2017 marketing trends

A look at 2017 trends to watch for in digital marketing and technology.

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Monday, November 28, 2016

8 things healthcare marketers need to know about AMP

Learn how AMP might help your hospital's website, and what you should do before you consider implementing it.

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Monday, November 21, 2016

How to make a complex medical topic easy to understand

Following these three tips can help you make sure people can understand the healthcare content you create—even if the topic is complex.

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Wednesday, November 16, 2016

Click-worthy content: Mobile hospital SEO

Answers to common questions about Google's mobile-first index move. Plus, learn more about AMP pages and get tips for using Google Search Console.

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Monday, November 14, 2016

Hospital SEO: Does mobile-friendliness matter?

We looked at data from healthcare websites to see what, if any, influence being mobile-friendly had on search traffic.

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Wednesday, November 09, 2016

Highlights from the 2016 Healthcare Internet Conference

Healthcare marketers from around the country gathered in Las Vegas for HCIC 2016. Here are some of the highlights.

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Monday, November 07, 2016

5 digital healthcare marketing trends for 2017

A focus on user experience and a mobile-first approach to design and content underlie our digital trend predictions for 2017.

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Wednesday, November 02, 2016

Click-worthy content: The latest mobile tips and trends

Is your mobile strategy helping you reach healthcare consumers?

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Monday, October 31, 2016

Is your healthcare content trustworthy?

Healthcare consumers depend on you to get your facts right. So be sure you ask these 4 questions every time you evaluate information online.

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Wednesday, October 26, 2016

Click-worthy content: Healthcare content marketing essentials

Great healthcare content and a consumer-first, mobile-friendly website are all essential pieces of a digital healthcare marketing plan.

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Monday, October 24, 2016

9 things to double-check in your healthcare content

Ensure error-free healthcare content by paying extra attention to these places where mistakes often slip through unnoticed.

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Wednesday, October 19, 2016

Click-worthy content: Creativity

Could your marketing plan use a creative twist? Find inspiration and focus in these 3 links.

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Monday, October 17, 2016

Hospital website redesigns: Involve stakeholders early in content creation

Stakeholders are key to the success of your hospital website content rewrite. Learn how to find and manage them the right way.

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Wednesday, October 12, 2016

Click-worthy content: Making the most of data

This week's links cover using data to tell stories, understanding search results and why font size matters in web design.

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Monday, October 10, 2016

Inspiration Monday: Celebrating creativity (Coffey poster series round 2)

More from Coffey's Count On Creativity Poster Series. Free downloads.

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Wednesday, October 05, 2016

Click-worthy content: The latest mobile trends

This week we're sharing new research about how mobile affects the way we search, as well as updates about mobile emails and AMP.

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Monday, October 03, 2016

Customer Service Week: This is our story, and we're sticking to it

Learn the five principles behind Coffey's superior customer service.

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Wednesday, September 28, 2016

Click-worthy content: The place for print in a digital world

A well-rounded healthcare marketing strategy doesn't just live online—integrating printed materials is a great way to expand your audience.

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Monday, September 26, 2016

Top takeaways from SHSMD Connections 2016

How to: Think like a CEO, measure what matters, leverage marketing automation, and analyze your data and use predictive modeling to grow your bottom line.

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Wednesday, September 21, 2016

Click-worthy content: Crafting better copy

Good writing is a crucial part of effective marketing. These 3 links offer timely and evergreen tips.

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Monday, September 19, 2016

How to use infographics to boost your healthcare content

Grab attention. Delight readers. Increase recall. Infographics can help healthcare marketers do all these things. Here are 4 keys to doing them right.

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Wednesday, September 14, 2016

Click-worthy content: MozCon 2016 edition

This year's MozCon focused deeply on user experience. Here are a few highlights from the conference.

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Friday, September 09, 2016

SHSMD Connections 2016: Tips for healthcare marketers headed to Chicago

These conference pointers—and fun ideas from a local on savoring Chicagoland—can help you make your SHSMD 2016 experience a success.

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Wednesday, September 07, 2016

Click-worthy content: Looking to the future

What does the future hold for healthcare marketers? This week we have two links on that topic and one practical link for the here and now.

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Tuesday, September 06, 2016

4 reasons to create hospital website content before you redesign

Putting content generation first in a healthcare website build could help you grab big benefits. Here's why and how to do it.

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Wednesday, August 31, 2016

Click-worthy content: Another mobile search update

This week's top news is the announcement of yet another mobile-friendly update from Google.

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Monday, August 29, 2016

Your healthcare content: Tap into the power of empathy

Writing with empathy means stepping in to your reader's shoes and creating content that meets their needs.

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Wednesday, August 24, 2016

Click-worthy content: Getting more from your marketing

3 articles on repackaging your best content to get more mileage—and stay relevant.

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Monday, August 22, 2016

Publishing with purpose: 5 steps for setting goals for your healthcare magazine

Want your healthcare publication to make a bigger impact? Strong goals can get you there. Learn how to set a strategic course for your content marketing.

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Wednesday, August 17, 2016

Click-worthy content: Get inspired

This week we're sharing links on a couple of our favorite topics—great web content and the importance of mobile-friendliness.

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Monday, August 15, 2016

3 must-haves for a great healthcare publication

Giving your publication a regular review can help you hook readers and stand out in a crowded mailbox.

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Wednesday, August 10, 2016

Click-worthy content: What healthcare consumers want

What do people want from a hospital website? New data gives some insight.

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Monday, August 08, 2016

How local links can help your hospital's website

Links from organizations in your community can improve your hospital's SEO and overall traffic.

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Wednesday, August 03, 2016

Click-worthy content: How to handle negative comments and why to use Instagram

This week we're reading about reasons hospitals should join Instagram—and responding to negativity on any platform.

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Monday, August 01, 2016

Ask a healthcare marketer: 7 questions for Jimmy Phillips

Ever wondered how other healthcare marketers make it work? We peeked behind the curtain with the marketing director of San Joaquin Community Hospital.

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Wednesday, July 27, 2016

Click-worthy content: What's new in social?

How solid is your hospital's social strategy? This week's readings look at the best ways to interact with your customers—and simple slipups to avoid.

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Monday, July 25, 2016

Designing a mobile-friendly healthcare e-newsletter

There are three commonly used approaches to designing an e-newsletter that looks great and works well on mobile devices.

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Wednesday, July 20, 2016

Click-worthy content: 3 questions about data

This week we're focusing on some key questions related to data and healthcare marketing—and how you can use one to improve the other.

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Monday, July 18, 2016

Themed issues: 3 approaches for hospital magazines

See how three different hospitals create themed magazines to get new ideas for packaging your healthcare content.

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Wednesday, July 13, 2016

Click-worthy content: Learn from the experts

This week we're reading about two giants of media: The New York Times and Google.

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Monday, July 11, 2016

3 reasons you don't need meta keywords for good hospital SEO

Meta keywords have fallen out of favor for good reason. Read up on how this tag could hurt your hospital's SEO performance.

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Wednesday, July 06, 2016

Click-worthy content: Digital trends and Facebook news feed changes

This week we're reading about Facebook's timeline changes, 5 key trends to embrace and tips for dealing with adoption fatigue.

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Tuesday, July 05, 2016

5 great summer reads for healthcare marketers (2016 edition)

These books have inspired us to think more deeply about our work, goals, strengths and mission.

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Wednesday, June 29, 2016

Click-worthy content: Mobile, social…and Broadway?

This week's reading includes tips for mobile-friendly content and surprising content marketing lessons from Hamilton the musical.

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Monday, June 27, 2016

5 lessons Thomas Jefferson can teach us about healthcare marketing

These timeless pieces of Jeffersonian wisdom can help inspire your healthcare marketing pursuits.

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Wednesday, June 22, 2016

Click-worthy content: Tips for workflow and social media

Are you working harder than ever on your marketing to-do list? Approaching workflow like a developer might help.

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Monday, June 20, 2016

Say it with color: How color affects our perceptions and marketing

How color biases affect marketing efforts—and how to look beyond our own preferences.

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Wednesday, June 15, 2016

Click-worthy content: Social, mobile, visual

Does your marketing strategy appeal to younger consumers? Learn why it matters and where to start.

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Monday, June 13, 2016

Hospital SEO: A guide to snack packs and other SERP features

Google results pages aren't just 10 blue links anymore. Here's what healthcare marketers need to know about answer boxes, snack packs and more.

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Wednesday, June 08, 2016

Click-worthy content: Know your medium

Staying on top of internet trends will help you craft the most effective content for your audience. 

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Monday, June 06, 2016

Have a Great Workday! 7 strategies for fighting procrastination

Procrastination is a common pitfall to productivity. These tips can help you get more done in your workday.

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Wednesday, June 01, 2016

Click-worthy content: Using data in your marketing

Healthcare marketers can use data to tell compelling stories to healthcare consumers.

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Tuesday, May 31, 2016

Put patients first: 3 ideas from the 2016 Forum for Healthcare Strategists' summit

These takeaways from the 2016 Healthcare Marketing & Physician Strategies Summit can help you make patients the focus of your healthcare marketing.

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Wednesday, May 25, 2016

Click-worthy content: Make the most of every post

A selection of links to help you fine-tune your social strategy—to make every character count.

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Monday, May 23, 2016

The Planning Pyramid: Build better hospital magazines and newsletters

Download our visual guide to help you plan an engaging and useful hospital magazine or newsletter.

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Wednesday, May 18, 2016

Click-worthy content: Watch and learn

Noting how major brands evolve can help you refine your healthcare marketing plan. Plus, marketing to women might look different than you thought. 

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Monday, May 16, 2016

How to write great service line page content for your hospital website

7 tips that can help you create great service line content on your hospital website.

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Wednesday, May 11, 2016

Click-worthy content: Keep it fresh

This week's reading includes trustworthy design and email marketing, plus a touching tribute to healthcare workers. 

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Monday, May 09, 2016

Hospital websites: 5 things you can do to make your services easy to find

One of the main reasons people come to your hospital's website is to learn about the healthcare services you offer. Make sure that content is easy to find. 

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Wednesday, May 04, 2016

Click-worthy content: Mobile makes its move

More and more Americans are going mobile-first—and search engines are following.

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Monday, May 02, 2016

Inspiration Monday: Celebrating creativity (Coffey poster series)

Introducing Coffey's Count On Creativity poster series. Free downloads. 

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Wednesday, April 27, 2016

Click-worthy content: Hitting a moving target

What does it take to stay on top of social? Flexibility, timing and—of course—well-crafted content.

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Monday, April 25, 2016

Why a mobile-optimized website is a must for your hospital

When it comes to traffic from tablets and smartphones, is your hospital's website one-size-fits-all?

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Wednesday, April 20, 2016

Click-worthy content: Change is the only constant

The decline in desktop use, Instagram's feed changes and new challenges for Facebook: There's plenty to keep marketers on their toes.

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Monday, April 18, 2016

Integration for the win! 3 ways to use print to promote your website

Turn casual print readers into motivated online fans—with an integrated print and digital strategy.

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Wednesday, April 13, 2016

Click-worthy content: Know your audience

Take a second look at the demographics you're reaching—especially young people and men.

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Monday, April 11, 2016

Website design basics: Top terms to know

Redesigning your hospital website? Choosing a new vendor? Talk the talk—with 10 terms every healthcare marketer should know.

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Wednesday, April 06, 2016

Click-worthy content: The basics and beyond

Some marketing practices stand the test of time—others don't. This selection of links offers best practices for presenting and crafting content, plus a trend to watch.

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Monday, April 04, 2016

5 basics to get your hospital blog off the ground

Launching a hospital blog? Don't miss these tips to help you start off strong. 

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Wednesday, March 30, 2016

Click-worthy content: The hard work behind the buzzwords

A selection of links to help you fine-tune the details and make the most of your marketing plan. 

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Monday, March 28, 2016

Jargon cheat sheet! 5 × 3 ways to say it better

Do your readers really know what you're talking about when you use healthcare jargon? Don't count on it. Try these alternatives instead.

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Wednesday, March 23, 2016

Click-worthy content: High points for the first week of spring

Email marketing trends, 10 years of Twitter, a fresh time management perspective—and a little something for political junkies. Check out our reading picks for this week!

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Monday, March 21, 2016

PCI compliance: 3 things healthcare marketers need to know

Is your hospital website keeping patients' financial data safe? Here's why it matters to marketers. 

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Wednesday, March 16, 2016

Click-worthy content: 3 links inspired by SearchFest 2016

Members of the Coffey team attended the annual SearchFest conference in Portland, Oregon, last week. We came away inspired by many great tips and ideas.

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Monday, March 14, 2016

Hospital SEO basics: Top terms to know

Learning some of the most common SEO terms can help you understand how to improve your hospital website.

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Wednesday, March 09, 2016

Click-worthy content: Put mobile SEO on your to-do list

You have limited resources, so you want to put them where they matter most. In 2016, trends suggest that's mobile and SEO.

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Monday, March 07, 2016

7 spring cleaning tips for your hospital website

Tips for making sure your hospital website is up-to-date and easy to navigate. 

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Wednesday, March 02, 2016

Click-worthy content: What Google's AMP means for mobile

There's a lot of buzz around Google's latest mobile project, AMP. We've selected 3 must-read links to put the news in context.

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Monday, February 29, 2016

It's leap day! Here's how to let it inspire a bold leap forward in your healthcare marketing

Here's a 1-week strategy to truly make significant progress on one of your healthcare marketing ideas or projects. 

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Wednesday, February 24, 2016

Click-worthy content: Why social is essential

Social media isn't going anywhere. Evidence shows that it's no longer supplemental, but rather a foundational arm of successful healthcare marketing strategy.

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Monday, February 22, 2016

Have a Great Workday! Tame your to-do list by touching it once

Add the "touch it once" method to your productivity arsenal. Your to-do list will thank you.

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Wednesday, February 17, 2016

Click-worthy content: The latest Facebook news and tips

Is Facebook still the best social platform for hospitals? Find out in this week's click-worthy content.

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Monday, February 15, 2016

Marketing healthcare to women in 2016

Women are powerful healthcare decision makers. Is your organization's content written with them in mind?

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Wednesday, February 10, 2016

Click-worthy content: Getting back to basics

Check out great fonts, learn what minimalism could do for you, and consider accessibility—a concept that sometimes gets lost in the shuffle.  

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Monday, February 08, 2016

4 ways hospital website designs have evolved

 In recent years, a lot has changed in how hospital websites are designed, built and viewed.

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Wednesday, February 03, 2016

Click-worthy content: Making a real connection with readers

Want your readers to make it past the first paragraph? Create content that connects with them.

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Monday, February 01, 2016

3 ways patient testimonials are powerful

Patient or member testimonials are a powerful tool for showing how your hospital or health plan positively affects people's lives.

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Wednesday, January 27, 2016

Click-worthy content: Remaining relevant in a digital world

What's the future of Instagram? Is HTML5 on the verge of replacing Flash? How do you pick the right digital vendor? Here's what's on the mind of digital marketers today. 

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Monday, January 25, 2016

Use active voice to bring your healthcare content to life

Using active voice is a quick and effective way to make your writing stand out. Not sure how to spot it? Read this quick post for pointers. 

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Wednesday, January 20, 2016

Click-worthy content: Mobile apps vs. the mobile web

The latest news about consumers' attitudes toward mobile apps and mobile websites. Plus, recent health news and a possible Twitter update. 

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Monday, January 18, 2016

Hospital website data: 4 Google Analytics reports to know

Run these 4 basic reports monthly to get an idea of how well your hospital's website is performing.

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Wednesday, January 13, 2016

Click-worthy content: Social media strategies for 2016

Looking to get more value from social media in your healthcare marketing this year? Here are 3 links that can help.

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Monday, January 11, 2016

Harness the buzz in 2016: How to use breaking news to inspire your healthcare content

Connecting your healthcare content to recent breaking news can help you boost your hospital's reputation as a health leader.

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Wednesday, January 06, 2016

Click-worthy content: Engaging healthcare consumers

Make 2016 the year your digital marketing engages healthcare consumers.

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Monday, January 04, 2016

Hospital website design: 5 best practices for effective navigation

Does your hospital website's primary navigation get people where they want to go?

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Wednesday, December 16, 2015

Click-worthy content: Our favorite 2016 trends and predictions

A look at what's on the horizon for content marketing, SEO and design in 2016.

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Monday, December 14, 2015

5 healthcare marketing trends to watch in 2016

The top marketing trends that healthcare organizations of all sizes and budgets can—and should—be on top of in 2016.  

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Wednesday, December 09, 2015

Click-worthy content: Connecting with healthcare consumers

A "human-first" strategy can help you better reach healthcare consumers. 

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Monday, December 07, 2015

The best of The Coffey Blog 2015

A look at the top healthcare marketing topics and posts from our blog this year.

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Wednesday, December 02, 2015

Click-worthy content: When less is more

Focus on creating quality content and a great user experience rather than simply delivering more stories and more features.

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Monday, November 30, 2015

Great healthcare content: Bring the VALUE! (poster)

Create great healthcare content by giving readers what they want—just remember the acronym "VALUE."

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Wednesday, November 25, 2015

Click-worthy content: Thanksgiving edition

Thoughts on gratitude, tips for email success and advice on improving your writing.

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Monday, November 23, 2015

Have a Great Workday! Practicing gratitude in the workplace

Thanksgiving is a great time to start a habit of expressing gratitude.

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Wednesday, November 18, 2015

Click-worthy content: Valuable content, delivered quickly

Find out about Google's plan to speed up the mobile web.

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Monday, November 16, 2015

7 creative ways to package your healthcare content in print

Creative story packaging can help your hospital's magazine or newsletter stand out at the mailbox.

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Tuesday, November 10, 2015

Healthcare Internet Conference: Takeaways from days 1 and 2

Here are just a few of the things we've been discussing during the first 2 days of HCIC 2015.

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Monday, November 09, 2015

Healthcare social media: A prescription for great results

When should you post to each social media channel? How often? How long should the posts be? Our infographic answers these questions and more.

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Wednesday, November 04, 2015

Click-worthy content: MarCom Awards

Coffey and our clients took home more than 30 Marcom Awards. Here's a look at some of the winning work.

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Monday, November 02, 2015

Tools that can help you evaluate your hospital website

Is your hospital website working as well as it could? Here are 3 things you should check and tools that can help you do it.

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Wednesday, October 28, 2015

Click-worthy content: The Facebook edition

This week's click-worthy content is all about Facebook, with updates about Instant Articles and Universal Search, and advice for getting in the news feed.

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Monday, October 26, 2015

How to choose a company to build your hospital's website

8 questions to ask as you consider which agency to choose to redesign your hospital or health plan's website.

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Wednesday, October 21, 2015

SHSMD Connections 2015: Top takeaways

3 important insights from the 2015 SHSMD Connections conference in Washington, D.C.

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Monday, October 19, 2015

Hospital SEO: 5 common problems

Getting the basics of search engine optimization (SEO) right can help make sure your hospital's website content is found by people in your community.

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Wednesday, October 14, 2015

Click-worthy content: Website design, analytics and email effectiveness

Redesigning your hospital's website? Should content come first or design? That answer and more in this week's click-worthy links. 

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Monday, October 12, 2015

5 tips to turn your hospital events calendar into a results machine

These strategies and best practices can help you get more value out of your print and digital calendars.

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Wednesday, October 07, 2015

Click-worthy content: The future of Facebook's "Like" button

This week we have links about possible changes to Facebook's "Like" button, alternatives to using PDFs on your website and new email benchmark data.

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Sunday, October 04, 2015

SHSMD 2015: Meet the Coffey team

We're looking forward to SHSMD 2015 in Washington, D.C. Come by our booth, and meet our team.

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Wednesday, September 30, 2015

Click-worthy content: Email edition

Email isn't the newest tool available to healthcare marketers, but it remains one of the most valuable ones.

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Monday, September 28, 2015

Have a Great Workday! Quick tips for having more effective meetings

These tips, taken from the book Read This Before Our Next Meeting, can help you make the most of your time at work.

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Wednesday, September 23, 2015

Click-worthy content: How to reach your audience

4 links that offer tips and strategies to help you engage healthcare consumers.

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Monday, September 21, 2015

7 ways your healthcare organization can use social media

Social media can be a valuable tool for hospitals. But it's important to set goals and choose the right channels to focus on.

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Wednesday, September 16, 2015

Click-worthy content: Healthcare marketing isn't easy

Healthcare marketing takes work and skill. This week's links offer a mix of tips, information and encouragement.

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Monday, September 14, 2015

Say it plain: Cut the jargon from your healthcare content

Jargon happens whenever healthcare professionals communicate with one another. Here's why you should make the effort to cut it out of your copy.

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Wednesday, September 09, 2015

Click-worthy content: Knowing when to start over

Is it time to redesign your hospital's website? Should you start over with your social media strategy? This week's recommended articles provide insight on both questions.

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Tuesday, September 08, 2015

3 new Instagram ad tools healthcare marketers should know about

Instagram is making advertising available to businesses of all types and sizes. Here's what healthcare marketers need to know.

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Wednesday, September 02, 2015

Click-worthy content: SEO advice and free writing tools

Learn about 4 important SEO trends, 7 free writing tools and 5 great reads for healthcare marketers.

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Monday, August 31, 2015

Before & after: Write stronger CTAs for your hospital magazine

5 tips that can help you inspire magazine readers to take action.

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Wednesday, August 26, 2015

Click-worthy content: Web trends, social stats and creative inspiration

A look at some of the things we're reading at Coffey this week.

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Monday, August 24, 2015

Have a Great Workday! Quick tips for tackling your to-do list

Coffey experts offer practical strategies for making your daily to-do list a more powerful productivity tool.

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Wednesday, August 19, 2015

Click-worthy content: Healthcare social media issue

This week's links focus on social media for hospitals and health organizations.

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Monday, August 17, 2015

Give people what they want on your hospital website

These 6 tasks should be easy for people who visit your website to accomplish.

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Wednesday, August 12, 2015

Click-worthy content: Digital experience issue

This week's links focus on the digital experience for healthcare consumers. We also take a look at some of the latest online trends overall.

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Monday, August 10, 2015

6 reasons to outsource healthcare marketing projects

Outsourcing gives you access to expertise in specific areas—like social media—and allows you to focus on other tasks and big picture goals.

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Wednesday, August 05, 2015

Click-worthy content: Ideas and skills issue

This week's click-worthy content post focuses on great healthcare marketing ideas and building your team's expertise.

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Monday, August 03, 2015

Setting goals for your healthcare magazine or newsletter

Ready to take your publication to the next level? These strategies and tips can help you create solid goals that drive success.

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Wednesday, July 29, 2015

Click-worthy content: Mobile edition

Is your hospital's website mobile friendly? If not, you'll want to take a look at these links. 

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Monday, July 27, 2015

3 health literacy principles for healthcare marketers

Health literacy should be top of mind for anyone creating healthcare content for consumers. Join us in our quest to make health content easy to understand.

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Wednesday, July 22, 2015

Click-worthy content: MozCon wrap-up

Day 3 of this year's MozCon was so packed with great information we needed to give it a separate blog post.

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Monday, July 20, 2015

Have a Great Workday! Dealing with distractions at work

These practical productivity tips for healthcare marketers can help you get your important work done.

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Wednesday, July 15, 2015

Click-worthy content: MozCon edition

Insights for healthcare marketers from the first 2 days of MozCon 2015.

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Monday, July 13, 2015

Web headlines that work: 5 essentials for success

On the web, headlines rule. Here's how to write great headlines for your hospital's digital content.

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Wednesday, July 08, 2015

Click-worthy content

A look at some of the things we're reading at Coffey.

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Monday, July 06, 2015

7 ways to boost your e-newsletter subscriber numbers

You should promote your e-newsletter everywhere from social media to your hospital magazine.

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Monday, June 22, 2015

5 great summer reads for healthcare marketers

Get inspired—to write better, work faster and do more with your content marketing. For business trips or the beach, these refreshing books will spark great ideas this summer.

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Monday, June 15, 2015

Is a template website design right for your hospital?

For hospital websites, the money saved on a stock website template will likely be lost multiple times over in an effort to customize the template into something it was never meant to be.

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Monday, June 08, 2015

7 tips for handling negative social media comments

Negative social media comments happen to even the best hospitals. Here are some things healthcare marketers should keep in mind when responding to them.

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Monday, June 01, 2015

How to create compelling hospital magazine covers

A great cover combines design and messaging to grab readers' attention and entice them to open up your hospital's magazine.

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Tuesday, May 26, 2015

Healthcare marketing on Facebook: To pay or not to pay?

Some types of hospital Facebook posts can spread organically. Others benefit from a paid boost. Putting the right mix together can help healthcare marketers reach the widest possible audience.

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Monday, May 18, 2015

Interviewing doctors: How to get a great healthcare story

Interviewing doctors may not be brain surgery. But it's still wise to bone up on your subject matter before an interview. The more you know, the better you can connect with your experts—and share their insights with your readers.

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Monday, May 11, 2015

Interviewing patients: How to get a great healthcare story

7 interview best practices that can help you get the information you need.

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Monday, May 04, 2015

6 steps to write better subject lines for your healthcare e-newsletter

A well-crafted subject line can grab attention, pique interest and compel readers to open your email right away.

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Monday, April 27, 2015

Providing value: Does your healthcare content pass the test?

To meet your healthcare marketing goals, you need to put readers first—and provide them with valuable information.

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Monday, April 13, 2015

How to know if your hospital's website needs a redesign

If any of these 5 statements resonates with you, it might be time to look into a website redesign.

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Monday, March 30, 2015

Healthcare SEO basics: Why keywords still matter

The days of getting a good search ranking by stuffing your content full of keywords are gone. But finding the right keywords and using them in your copy are still important.

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Monday, March 23, 2015

Spot on! 4 key attributes of compelling healthcare content

Whether you're discussing obstetrics, oncology or a fundraising event, your content should have these essential and engaging qualities.

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Monday, March 16, 2015

3 numbers that can show you if your healthcare e-newsletter is working

Do your subscribers care about your e-newsletter? These numbers will help you find out.

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Monday, March 09, 2015

Inspiring action: How your hospital's website design can help people get things done

People come to your hospital's website to take action. Here are 4 ways your site's design can help people find what they're looking for.

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