The Coffey Blog

Four ways to scope out the competition—and improve your healthcare marketing

A competitive analysis can help you understand what's working in your market and where opportunities exist. Find out how to do it.

Posted on: Monday, February 26, 2018
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Words matter: Impart hope when talking about chronic conditions

Motivate meaningful change with your healthcare content. Find out which words to use, and which you should avoid, as you write.

Posted on: Monday, February 19, 2018
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Harness the power of national health observances for your local healthcare marketing

Find out how to add local flair to national health observances like American Heart Month and Colorectal Cancer Awareness Month.

Posted on: Monday, February 5, 2018
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Hospital publication CTAs: Lure them in by design

The right CTA can drive your readers to take that next step. Design plays a key role in making those CTAs work. Find out more.

Posted on: Monday, January 29, 2018
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HIPAA's role in healthcare website design

If you're collecting data on your healthcare website, you'll need to consider HIPAA regulations. Here's what to watch for.

Posted on: Monday, January 22, 2018
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