The Coffey Blog

Is your hospital's guest Wi-Fi hurting your website analytics?

Guests at your hospital expect free Wi-Fi—and providing it shows you care about all aspects of their experience. But how they access it can have a huge effect on marketing metrics that measure your website's performance.

Posted on: Monday, February 25, 2019
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Embrace the beauty—and value—of white space

When healthcare marketers have a lot to say, white space often lands on the chopping block. But used wisely, it can be one of your most effective communication tools.

Posted on: Monday, February 18, 2019
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How to improve your healthcare organization's Google business listings

The Business Profile that pops up in Google's search results can send clients right to your door—or on a wild goose chase. Take these six steps to make the most of your "new homepage."

Posted on: Monday, February 11, 2019
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The art of listening—for better results and relationships

Good listening skills can enhance your work relationships. They're also valuable when it comes to moving projects forward and getting good results.

Posted on: Monday, February 4, 2019
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Great moments in print: 8 standout patient stories from 2018

Patient testimonials can be healthcare marketing gold. See 10 stories that stood out last year—and how they did it.

Posted on: Monday, January 28, 2019
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