The Coffey Blog

Misunderstood metrics: Is a high bounce rate bad?

Healthcare websites have a complicated relationship with average bounce rates. Discover why this metric isn't as straightforward as you may think it is.

Posted on: Monday, March 18, 2019
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Bring a multichannel marketing approach to your print publication

Learn how a publication microsite can give your print content a second life and your social strategy more fuel.

Posted on: Monday, March 11, 2019
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When do I need a microsite?

Microsites can highlight high-priority campaigns and help motivated members of your audience make a beeline for your services.

Posted on: Monday, March 4, 2019
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Is your hospital's guest Wi-Fi hurting your website analytics?

Guests at your hospital expect free Wi-Fi—and providing it shows you care about all aspects of their experience. But how they access it can have a huge effect on marketing metrics that measure your website's performance.

Posted on: Monday, February 25, 2019
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Embrace the beauty—and value—of white space

When healthcare marketers have a lot to say, white space often lands on the chopping block. But used wisely, it can be one of your most effective communication tools.

Posted on: Monday, February 18, 2019
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