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Wednesday, October 07, 2015

Click-worthy content: The future of Facebook's "Like" button

This week we have links about possible changes to Facebook's "Like" button, alternatives to using PDFs on your website and new email benchmark data.

When "Like" isn't enough

What Facebook's "Other Than Like" Option Will (Probably) Look Like, and What It Means for Marketers (Social Media Today)

By now you've likely heard that Facebook CEO Mark Zuckerberg announced that an alternative to the "like" button is coming. Social Media Today has an interesting look at what the new feature might be like. 

When you need more than a PDF on your website

Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience (Content Marketing Institute)

PDFs can be a handy way to present highly formatted documents, like annual reports or forms, online. But before you make PDFs the default way to put this type of content on your hospital website, it's a good idea to explore the pros and cons of other options.  

Does your hospital's email campaign measure up?

2015 Email Benchmarks by Industry (MarketingProfs and Silverpop)

This year's report of Silverpop's email benchmarks study contains valuable information for healthcare marketers. MarketingProfs has a nice summary, but we recommend downloading the full report.

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