SEOWebsite design2 min read 4 Reasons why SEO should be a part of your website redesign

There are a lot of reasons to redesign your healthcare organization's website. Updating the look and feel, adding modern functionality, and improving the user experience are just a few of them. But a redesign is also a great opportunity to ensure that your site aligns with your community's needs. That's where search engine optimization (SEO) comes in.

4 reasons to make SEO part of your next redesign

SEO is an ongoing task, and it's never too late to begin. But implementing SEO at the same time as your next website redesign can help you maximize your overall investment. Here are four reasons that's true:

1. Search behaviors evolve. Your website needs to evolve with them. For example, the pandemic spurred a rapid expansion of telehealth services. But consumers who want this service often search for the terms virtual care instead of telehealth or telemedicine.
2. You'll get insights into what your consumers want. The keyword research you do as part of the SEO process can help you ensure that the content on your site answers consumers' questions. When you update your content to highlight the answers to your community's questions, you make your website more valuable for everyone who visits it—whether they arrive via a search engine or another channel.
3. SEO helps you create a great user experience. You want people to find your website and find it easy to navigate. Your keyword research can help you achieve this result by giving you insights into how your pages should be structured. A consumer-focused approach to your site's architecture can help ensure that people will continue to use your website as a resource. People are happier when they can easily find what they want.
4. If you don't incorporate SEO, you could fall behind. If your competitors are using SEO and you're not, you could lose traffic and patients. On the other hand, SEO can help your new site perform better. Keyword research may help you improve your rankings, boost meaningful traffic to your site and convert consumers to patients. What more could you ask for from a website redesign!

Partners in SEO and website redesign

Keyword research? SEO best practices? A lot of planning can go into designing a website with SEO in mind. At Coffey, we have expertise in custom healthcare website design and SEO-friendly content. Contact us for a free consultation. We'll provide some recommendations and help you evaluate if Coffey is a good fit for your SEO and website redesign. To learn more, give us a call at 888.805.9101, or email us.