The Coffey Blog

5 great summer reads for healthcare marketers

Posted on: Monday, June 22, 2015

There's something about a good book that just says summer.

Here are a few of our favorite recent reads. They've inspired us to take our content to new levels, to work smarter, and to be better leaders and teammates. We hope you'll enjoy them too.

1. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley, Chief Content Officer of MarketingProfs, wrote this pull-no-punches writing handbook for both pros and newbies. She challenges marketers to think of their readers first, to write with purpose and empathy, and to bring readers value.

Our editorial team devoured this book. From first draft to final polish, Handley shares useful tips—clearly and cleverly—that will help you be a better writer.

2. Better and Faster: The Proven Path to Unstoppable Ideas

Sections of Better and Faster may make you think of The Hunger Games. "Awaken." "Hunt." "Capture." Spoiler alert: There's no battle to the death. But we do think healthcare marketers will find Jeremy Gutsche's ideas and practical takeaways worth pursuing. Gutsche, CEO of TrendHunter.com, tells story after story about real people finding inventive ways of doing business—and doing it faster.

Gutsche ties the tales together with what he calls "6 Patterns of Opportunity." In this fast-paced book, you'll discover innovative ideas to help move your work and organization forward.

3. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

You can have amazing services and content, but to be truly great in our digital world, people need to be able to find you. In Optimize, Lee Odden covers the intersection of search, social and marketing. The integrated strategies he shares offer companies a blueprint for online marketing success.

The book came out in 2012, but it makes our list for its current value. It's an approachable beginner's guide for those who don't know a lot about digital marketing. But it will speak to those with more experience too.

4. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull, president of Pixar Animation and Disney Animation, may seem like an unlikely source of advice for healthcare marketers. But his book about building and sustaining the innovative culture at Pixar is full of great insights. It can help anyone who manages creative endeavors—whether that's a website, a newsletter or a film about talking toys.

Plus, Catmull shares many fascinating stories about the making of Pixar films—from the original Toy Story to this year's Inside Out—making this a fun and useful summer read.

5. The Advantage: Why Organizational Health Trumps Everything Else in Business

Health matters. It's a concept those of us working in healthcare can certainly understand. In The Advantage, business author Patrick Lencioni argues that focusing on organizational health can give companies an incredible advantage. And he offers concrete steps for turning around an unhealthy team or company, as well as building on what's working well.

So what is a healthy organization? According to Lencioni, it's a culture where focus, clarity and teamwork reign. And no matter the size of your team or company, the principles he shares can help you work smarter and more effectively.

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