6 website design trends for 2022
Is it time to give your healthcare website a refresh? Get inspiration from these top website design trends for 2022.
Just like with fashion, website design trends come and go—and sometimes return. (Hello, 90s mom jeans!) While healthcare organizations won't want to latch on to every trend, there is value in considering the cutting edge.
Staying fresh with design helps you to engage better with your consumers. Your site should have a modern look and feel that grabs your consumer's attention as well as a design that matches your organization's state-of-the-art care. If your website looks dated and stale, how might that reflect on your overall brand?
Just as in previous years, here we bring you our predictions of the top healthcare website design trends for 2022.
6 design trends to consider for your medical website
- Minimalism. Clean and simple designs deliver visual appeal and a clear path to information. Designers can use simple line-art illustrations, smaller amounts of text and larger visual elements—for instance, one large hero image at the top of the main webpage. For enhanced navigation, pair your minimalistic elements with well categorized content that users can easily find.
- Huge typography. Large font sizes stand out. Designers might even consider replacing their hero image with huge text—perhaps a brand tagline. Going this route might differentiate your brand from competitors who use a lifestyle or physician photo as their main website image. Here's a fun example of huge typography from Zendaya's website. Healthcare organizations won't go this big, but they can experiment.
- Inclusive design. Accessibility and 508 compliance are critical components of healthcare websites. In addition to having these essentials, designers can take steps to help all users feel welcome, including when it comes to race and gender. For example, character illustrations might use diverse skin tones and gender-neutral people.
- Glassmorphism. This attractive design element gives content overlays a frosted-glass appearance. Glassmorphism feels soft, calm and tech-forward. And it may look familiar to your consumers, since it is used with many smartphone interfaces. Jakob's Law of the internet user experience reminds us that users spend most of their time on other sites, and they prefer your site to work the same way. Using familiarity in design help users better interact with your site.
- Sense of place. Site designers can use staff photos and iconic local images to evoke a sense of hometown authenticity. For example, text overlays can appear over illustrations of familiar local landmarks.
- Motion. Motion isn’t new, but it remains a valuable tool in everyday design. Motion can grab users' attention. It can also unify the overall relationship between design elements and available actions to take, such as hover effects on a link.
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