The Coffey Blog

Click-worthy content: 3 questions about data

Posted on: Wednesday, July 20, 2016

From your hospital's website to your email and social media campaigns, every piece of your digital marketing strategy is highly measurable.

This week we're focusing on some key questions related to data and healthcare marketing—and how you can use one to improve the other.

Are you letting data guide your digital marketing decisions?

In the Digital Age Data Is Crucial to Decision-Making (CEO Magazine)

Data should be the key driver of decisions affecting your healthcare organization's digital marketing. This article offers a good overview of steps you can take to make your organization more data-driven.

Are you using the best possible data?

4 Ways Marketers Need to Change How They Measure Content Marketing ROI (Content Standard)

Your data-based digital marketing decisions are only as good as the data you gather and the context in which you evaluate it. Here are some tips that can help you ensure you're using the right data in the right way for your organization.

Are you struggling to measure the impact of your social media efforts?

Measuring ROI Still the Top Struggle for Social Marketers (eMarketer)

Finding data to support an investment in social media is a challenge for many marketers. This article doesn't give you the answers, but sometimes it's nice to see that struggles are shared by other marketers.