The Coffey Blog

Click-worthy content: Another mobile search update

Posted on: Wednesday, August 31, 2016

We've written before about why a mobile-optimized website is a must for your hospital and how mobile can affect your hospital's SEO. This week's top news is the announcement of yet another mobile-friendly update from Google.

Hospital websites: A new mobile search update

Helping Users Easily Access Content on Mobile (Google Webmaster Central Blog)

Google's latest mobile update comes in two parts. While neither of these changes is likely to have a dramatic impact on most healthcare websites, it's important to be aware of them. And consider this article a must-read if you're showing pop-ups on your hospital's website.

Healthcare content: Two articles to help improve your writing skills

There's No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article (Buffer)

If you watched the process Coffey's editorial team goes through to create digital content, one of the first things you'd notice is that we write a lot of headlines. This article does a great job of explaining why we go to all that work—and why it's worth it.

Six Essentials for Good Storytelling—and Great Content Marketing (MarketingProfs)

If you follow The Coffey Blog, you know we care a lot about creating great healthcare content. In fact, this week's blog post covers a key element of healthcare writing. Read our post first, then check out this article from MarketingProfs—you'll understand why we love it when you get to item No. 5.