The Coffey Blog

Click-worthy content: Change is the only constant

Posted on: Wednesday, April 20, 2016

Declining desktop use, Instagram's feed changes and new challenges for Facebook: There's plenty to keep marketers on their toes in this week's selected reading.

That's so last year: Desktop views have declined since 2015

Has Desktop Internet Use Peaked? (The Wall Street Journal)

We're always interested in the mix of desktop and mobile views for websites, so this piece caught our eye. Whether you believe desktop views have peaked and are now declining or that the peak is still to come, it all points to the importance of mobile-friendly websites and content. 

When was the last time you shared on Facebook?

Facebook Struggles to Stop Decline in 'Original' Sharing (The Information)

The Worst Thing That Could Happen to Facebook Is Already Happening (Inc.)

Facebook was top-of-mind last week because of the F8 conference, but other nondeveloper information was also getting shared (irony much?) around the web—about how Facebook sharing is on the decline. 

Could there be an upside to Instagram's predicted changes?

2 Reasons I'm Optimistic About Instagram's Algorithm Change (Venturebeat)

Instagram's much-hyped algorithm update has received quite a bit of negative publicity. Some users have even started a petition to keep the feed chronological. This piece, however, gives 2 reasons why changes to the feed might not be worst thing to happen to the social channel.