The Coffey Blog
Click-worthy content: Crafting better copy
Writing well is an essential part of a healthcare marketer's job. Whether you're creating copy for your hospital's website, editing material written by your team or reviewing the work of an agency, the links below will help you craft better content. Enjoy!
Digital healthcare content—focus on formatting
People read differently when they're on your hospital's website than they do when they're looking at your magazine. The tips in this article can help you format your digital content so that it's eye-catching and easy-to-read.
9 tips that can improve your hospital's press releases
If writing press releases is on your healthcare marketing to-do list, this article is worth a few minutes of your time. The author interviewed journalists and came up with nine simple tips that can help your press releases get noticed.
Save for later: A click-worthy treasure trove
101 Resources for Writing Great Copy (Column Five)
This is a great resource to bookmark and return to when you need some inspiration related to grammar, data, organizing copy or dealing with writer's block.