The Coffey Blog

Click-worthy content: Crafting better copy

Posted on: Wednesday, September 21, 2016

Writing well is an essential part of a healthcare marketer's job. Whether you're creating copy for your hospital's website, editing material written by your team or reviewing the work of an agency, the links below will help you craft better content. Enjoy!

Digital healthcare content—focus on formatting

8 Incredibly Simple Ways to Get More People to Read Your Content (Copyblogger)

People read differently when they're on your hospital's website than they do when they're looking at your magazine. The tips in this article can help you format your digital content so that it's eye-catching and easy-to-read.

9 tips that can improve your hospital's press releases

Journalists' Advice on How to Write Press Releases They'll Actually Read (MarketingProfs)

If writing press releases is on your healthcare marketing to-do list, this article is worth a few minutes of your time. The author interviewed journalists and came up with nine simple tips that can help your press releases get noticed.

Save for later: A click-worthy treasure trove

101 Resources for Writing Great Copy (Column Five)

This is a great resource to bookmark and return to when you need some inspiration related to grammar, data, organizing copy or dealing with writer's block.