The Coffey Blog
Click-worthy content: Digital is more than a trend
Ready to take the next step forward in your hospital's digital strategy in 2017? One of the first things you can do is stop thinking of digital as a strategy. Read more below in one of our favorite articles of the year from Hospitals & Health Networks, plus get the latest social media advice and news.
Taking the next step forward in digital
Health Care's Digital Revolution is Here (Hospitals & Health Networks)
Digital is not a trend. That's the premise of this blog post, and it's one we wholeheartedly agree with. The whole post is worth a read, but this takeaway is worth highlighting for the TL;DR crowd: "…think of digital health care not as a program, an initiative or even a strategy. It is simply the way that consumers interact with the world and the way consumers expect to access their health care."
Is your healthcare social media strategy ready for a brand crisis?
Hopefully, your hospital or healthcare organization will never experience a brand crisis. But if you do, you'll need to be prepared to manage that crisis on your social media channels. This helpful blog post outlines some tools that can assist you.
What's new in social media?
We love the weekly #SocialSkim posts from MarketingProfs. They're a great way to stay current on what's happening in social media. For healthcare marketers, we recommend stories 2, 5, 8 and 9 in this week's post.