The Coffey Blog

Click-worthy content: Digital trends and Facebook news feed changes

Posted on: Wednesday, July 6, 2016

Nothing is stagnant in the digital age. This week we're reading about Facebook's timeline changes 5 key trends to embrace, and tips for dealing with adoption fatigue.

Putting content to work for your marketing needs

Health Care Communicators Commit to 5 Digital Trends (Ragan)

This infographic contains a lot of great information about digital trends your peers are committing to in 2016. One thing that caught our eye was the information about the demographic divide when it comes to mobile use. A mobile-optimized website is something we recommend for all hospitals. But it's important to remember that your desktop site is still important for some consumers.

Great news for you, not-so-good news for your organization

Facebook News Feed Puts Friends, Family First (eMarketer)
Your Facebook Echo Chamber Just Got a Whole Lot Louder (Wired)

Tired of seeing news in your feed and not your best friend or long-lost cousin? Facebook is fixing that by rolling out an algorithm change to bring people up above news and organizations. Yet this is harsh news for digital publishers and other organizations that use Facebook to promote their content or services. If your healthcare organization isn't already using e-newsletters, now's a great time to explore that as an option for reaching healthcare consumers.

Adoption fatigue for new technologies? You're not alone

Why Marketers Are Lagging in Their Adoption of New Analytical Tools (MarketingProfs)

New products come to the market at a dizzying pace, and keeping up with them all can feel like a losing game. This post offers encouragement for marketers to persist in technology adoption and tips for organizational buy-in.