The Coffey Blog
Click-worthy content: Engaging healthcare consumers
Getting healthcare consumers to engage with your digital marketing materials can sometimes be a challenge. For the 1st click-worthy content post of 2016, we wanted to share 3 articles that can help you make your digital content, website and email marketing more engaging.
Engagement strategy 1: Interactive health content
Five Forms of Interactive Content to Boost Engagement (MarketingProfs)
Creating healthcare content that people care about is an important job for any healthcare marketer. This article offers a look at some of the latest trends in interactive digital content.
If you're interested in seeing more examples of engaging interactive content, take a look at Coffey's interactive infographics or contact us to schedule a demo of our interactive quizzes, health assessments and calculators.
Engagement strategy 2: Grab attention with compelling above-the-fold content
The Fold Manifesto: Why the Page Fold Still Matters (Nielsen Norman Group)
This was one of the Nielsen Norman Group's top articles from 2015—and with good reason. The article makes a compelling case for why "the fold" is still an important consideration in a world where websites need to function well on many different screen sizes.
Engagement strategy 3: Deliver compelling e-newsletters
Email is far from a new tool for healthcare marketers, but it's an increasingly valuable one. In addition to outlining some of the benefits of email marketing, this article has links to some great e-newsletter examples.
2015 saw Coffey release our newest healthcare e-newsletter: This Week in Health. We'll be continuing to add to our e-newsletter services in 2016. For more information about how Coffey can help you reach healthcare consumers by email, call us at 888.805.9101.