The Coffey Blog

Click-worthy content: Get inspired

Posted on: Wednesday, August 17, 2016

This week we're sharing links on a couple of our favorite topics—great web content and the importance of mobile-friendliness. We also found a fun and helpful list of ideas that can inspire your healthcare marketing efforts. Enjoy!

A treasure trove of healthcare marketing ideas

80 Ideas to Improve Your Content Marketing (Content Marketing Institute)

Looking for new ideas to inspire your healthcare marketing? This article is a great place to start. And if idea No. 6 catches your eye, drop us a line.

You may only get 1 shot at reaching mobile consumers

85% of Shoppers Unlikely to Go Back After a Bad Mobile Experience; 95% Want Issues Resolved on First Try (MediaPost)

This article focuses on ecommerce websites, but the information here will help you understand how people are using mobile devices and what they expect when they visit your website.

Why the tone of your hospital website content matters

The Impact of Tone of Voice on Users (Nielsen Norman Group)

Coffey's writers and editors put a lot of effort into creating the right tone for the healthcare content and website copy we create. So we were happy to see this study, which suggests that tone really does make a difference in a hospital's website content.