The Coffey Blog
Click-worthy content: Getting back to basics
Innovation is all about moving forward and doing more—except when it isn't. Sometimes stepping back, doing less or rethinking packaging can be key to giving your strategy a boost. Let these links inspire you to create content that's truly meaningful and not just more noise.
The desktop site isn't dead yet
Why Desktop UX Still Has Something to Teach Mobile (Fast Company)
Our first 2 links this week are from Fast Company. Both live up to what we've come to expect from that publication: thought-provoking and relevant content. This piece about the continued dominance of desktop in a world that increasingly focuses on mobile is bound to make you think, Really? And the answer is, Yes. Especially when you consider microinteractions. That concept alone is worth the read.
The case for minimalism in website design
How to Do Nothing in Web Design (Fast Company)
This article about minimalism in web design makes good sense—and supports our content-centric approach to redesigning websites. Especially valuable is the list of best practices around minimalism. Whether or not minimalism is something you're looking to achieve with your website, these tips will have you assessing sites with a critical eye.
What's your type? Artists weigh in on their favorite fonts
Because good design so often depends heavily on the right font choices, this post caught our eye. It may not be practical for every project—print or digital—but knowing where the leaders in typography see appeal in letterforms is intriguing.
Making web platforms work for more people
Why Accessibility Will Matter More in 2016 and Beyond (The SEM Post)
The takeaway from this post: "If your website is designed to generate revenue, obtain email addresses for newsletters, attract visitors to fill out forms, surveys and polls, conduct tasks from within an application or encourage word of mouth or online referrals, accessibility compliance automatically naturally increases those conversions because you have designed for all people." Well, that pretty much sums it up, doesn't it?