The Coffey Blog

Click-worthy content: Great advice for digital and beyond

Posted on: Wednesday, February 1, 2017

This week's click-worthy content contains advice, examples and best practices pertaining to three different topics vital to healthcare marketing in an online world: mobile strategy, healthcare marketing brand guidelines and choosing a healthcare search engine optimization (SEO) vendor.

Happy reading!

Start thinking mobile first: This infographic can help

A Day With Your Smartphone [Infographic] (MarketingProfs)

How much do you use your smartphone during the day? This infographic illustrates just how engrained these devices have become in our daily lives. The information here can provide some good insights for your hospital's mobile strategy.

Seek inspiration from outside healthcare

Tone and Voice (Microsoft)

Looking at the brand guidelines used by other organizations—inside and outside healthcare—can be both informative and inspiring. Microsoft's guidelines are a quick read, which makes sense given their mantra: "Be bold. Be clear. Be brief." For more about what Microsoft is doing, check out a great blog post by one of their writers: "Take the Time to Use Fewer Words."

Select the right hospital SEO vendor

How to Choose a Good SEO Company for Your Business or Website–Whiteboard Friday (Moz)

If you're searching for a firm to help your hospital or healthcare organization with SEO, this 13-minute video is a great place to get basic best practice information that can help you make a good choice. If you're interested in an SEO audit, give us a call at 888.805.9101 or email us.