The Coffey Blog

Click-worthy content: How long does healthcare SEO take to work?

Posted on: Wednesday, February 22, 2017

Search engine optimization (SEO) is a process, not a one-time task. It takes time to build an authoritative site that ranks well, and keeping up with changing search algorithms and best practices requires an ongoing commitment. This week's click-worthy articles are all about search and help illustrate how important it is to approach SEO with a long-term view.

Healthcare SEO: Results take time

Google: SEOs Need 4 Months to a Year for SEO Changes & Ranking Improvement (The SEM Post)
How Long Does it Take to Rank in Google? (Ahrefs)

If you're hiring an SEO vendor, it makes sense to ask when you should see results. It's not an easy question to answer. While fixing technical problems can result in some fairly quick gains, the benefits of other SEO tasks can remain hidden for months. If you're considering hiring a firm to help you with SEO, these two articles will give you context about what to expect from a reputable SEO vendor.

What's next? 2017 SEO trends

Eight SEO Trends to Expect in 2017 [Infographic] (MarketingProfs)
The 2017 Local SEO Forecast: 10 Predictions According to Mozzers (Moz)

SEO best practices change regularly. What's coming next? These two articles offer some predictions for SEO as a whole and local SEO specifically. The local predictions are particularly relevant to healthcare marketers.