The Coffey Blog

Click-worthy content: Keep it fresh

Posted on: Wednesday, May 11, 2016

Does your website's design need an update? Has it been awhile since you refined your email strategy? This week we're sharing a few pieces that could inspire you to change things up—plus the data to back it up.

Make your website look as trustworthy as your hospital is

Trustworthiness in Web Design: 4 Credibility Factors (Nielsen Norman Group)

This post highlights what makes a website trustworthy, breaking it down into 4 areas: design quality; upfront disclosure (key information is easy to find); comprehensive, complete and current information; and connectedness to the rest of the web. It's worth a read whether you're interested in a redesign of your site—or you just want to make your current site more relevant.

Facebook: As effective as ever

For Social Media Marketers, Facebook Produces the Best ROI (eMarketer)

No surprises in this joint survey conducted by Social Fresh, FireBrand and Simply Measured. Just information that reinforces what most marketers already know: Facebook is best for ROI.

Don't let your hospital's email strategy go stale 

7 Email Stats You'll Want to Quote in Your Next Meeting (Emma)

Email marketing is always evolving. It's also one of the more valuable places where healthcare marketers put their dollars. But you want to know that your message is being read—and find ways to increase your subscriber base. These stats from a variety of sources will help you fine-tune your email marketing plan and make it as effective as possible.

A round of applause for healthcare workers

National Hospital Week "Thank You" (AHAhospitals, YouTube)

This thank-you video from the American Hospital Association in honor of National Hospital Week, May 8 to 14, pays tribute to all the dedicated healthcare professionals who work so tirelessly in their communities.