The Coffey Blog

Click-worthy content: Know your audience

Posted on: Wednesday, April 13, 2016

Take a second look at the demographics you're reaching—especially young people and men. We're also reading about how social affects SEO, plus the latest on Facebook's F8 conference.

Marketing only to women? Might be time to rethink that approach

Gender and Healthcare Decision Making: Who's Really Calling the Shots (National Research Corporation)

While it's traditionally thought that women make the majority of healthcare decisions in a household, that thinking may need updating. Men may be less familiar with your organization, but they also come with fewer preconceptions. They'll probably use your services more frequently over the course of their lifetimes too.

Kids not on Facebook? Nonsense

Are Young People Leaving Facebook? Not Even Close (Re/code)

We've been hearing for quite a while that Facebook has been relegated to the boomers and grandmas of the world. Not true. Check out this chart—and maybe even share it with your tween via Snapchat. ;)

How does social affect search?

Understanding the Unusual Relationship Between Social Media and SEO (Contently)

While it's not entirely clear what the relationship between social and search ranking is, we do know that having a social presence matters for SEO.

F8 gives developers food for thought

Big Changes Coming to Facebook: Everything Marketers Need to Know About F8 (Buffer Social)

Facebook has been in the news for weeks in anticipation of the annual developer gathering, F8, which is taking place Monday through Wednesday. Anticipated highlights are more conversation around video and Facebook live, as well as updates to Messenger.